# Cutout Mask Campaigns The Kiss FM Kiss Club Ad Offers the Face of Your Favorite Rockstar By Meghan Young | Published 2011-10-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kiss-fm-kiss-club References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/10/kiss-fm-kiss-club-cover-bands/) & [longplay360.br](http://www.longplay360.com.br) Dancing around bedrooms with a brush in hand, singing aloud to the reigning rockstars of a particular generation happens to be quite synonymous with teenager (and now tween) lifestyles; the [Kiss FM Kiss Club](https://www.trendhunter.com/trends/kiss) ad campaign targets those who have decided to pursue those playful childhood imitations as full-time careers. In this case, it specifically appeals to cover bands. Conceived and executed by Sao Paolo-based ad agency Longplay 360, the Kiss FM Kiss Club ad campaign centers on a image of a cutout [rockstar mask](https://www.trendhunter.com/trends/freaks-store-2). Accompanied by the tagline, “You do everything to have your favorite band’s face. Now is your turn,” Kiss FM encourages and helps cover bands to stand out. Since the world is much bigger than an adolescent's bedroom, all the help cover bands can get is much appreciated. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 5% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Cutout Mask Marketing:** Opportunity to create innovative ad campaigns using cutout mask images for various industries - **Musician Masks:** Opportunity for companies to create and distribute cutout masks of popular musicians and bands - **Fan Engagement Masks:** Opportunity for fan engagement campaigns that use cutout masks of influencers and pop culture figures ### Who This Affects Most - **Advertising:** Innovative ad campaigns using cutout mask images can disrupt traditional advertising methods - **Music Merchandise:** Companies that create and distribute cutout masks of popular musicians and bands can disrupt the music merchandise industry - **Social Media Marketing:** Fan engagement campaigns that use cutout masks of influencers and pop culture figures can disrupt traditional social media marketing strategies. ## Related on Trend Hunter - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Playable Beer Coasters](https://www.trendhunter.com/trends/budweiser-campaign.md) - [Beautifying Pre-Concert Pop-Ups](https://www.trendhunter.com/trends/break-in-case-of-glamergency.md) - [Music-Themed Soda Marketing Campaigns](https://www.trendhunter.com/trends/cocacola-onpack-promotion.md) - [Lyrics-Inspired OOH Campaigns](https://www.trendhunter.com/trends/lyricsinspired-ooh-campaign.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Escapism-Inspired Candy Campaigns](https://www.trendhunter.com/trends/creed-bratton.md)