# Hot Superfruit Drinks 'Kishr' is a Superfood Beverage That's Made with the Coffee Cherry Fruit By Laura McQuarrie | Published 2016-05-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kishr References: [trndmonitor](https://trndmonitor.com/drink-spotlight-kishr-superfruit-brew/) & [kishr](http://kishr.com/) 'Kishr' is a nutritious "superfruit brew" that gets its name from Qishr, a traditional hot drink from Yemen that's made with coffee husks, ginger and cinnamon. While Kishr's branding clearly communicates that this is not a hot tea beverage, this type of drink is packaged in [individual sachets](https://www.trendhunter.com/trends/twinings-refreshers) and can be consumed as a [coffee replacement](https://www.trendhunter.com/trends/kola-mix). One of the main ingredients in the Kishr drink is the coffee cherry, which is extremely rich in antioxidants and immunity-boosting agents. Even though the healthy drink is made with the coffee fruit, it is extremely low in caffeine and does not have a taste that reminds of coffee. The rise in global coffee culture is creating plenty of room for [alternative hot beverages](https://www.trendhunter.com/trends/koppie) like this one to emerge, especially as one that's like a hybrid of coffee and a herbal tea. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 48% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Superfruit Beverage Trend:** As more consumers seek out healthy alternatives to traditional drinks, businesses can take advantage of the superfruit trend by adding unique and nutritious ingredients to their beverages. - **Alternative Hot Drink Trend:** With consumers looking for hot drink alternatives to coffee and tea, businesses can capitalize on the trend by offering unique and flavorful options like Kishr. - **Coffee Cherry Ingredient Trend:** As more people become aware of the health benefits of coffee cherries, businesses can incorporate the antioxidant-rich ingredient into their products and market them for their immune-boosting properties. ### Where This Applies - **Beverage Industry:** The beverage industry can create and market innovative products like Kishr that appeal to health-conscious consumers looking for unique and flavorful drinks. - **Alternative Medicine Industry:** The alternative medicine industry can incorporate the immune-boosting and antioxidant properties of coffee cherries into products like supplements, teas, and tinctures. - **Coffee Industry:** The coffee industry can expand beyond traditional coffee drinks by utilizing coffee cherries as ingredients in new beverages, appealing to consumers looking for a healthy and unique coffee alternative. ## Related on Trend Hunter - [Instant Summer Iced Teas](https://www.trendhunter.com/trends/hibiscus-strawberry-fruit-punch.md) - [Fiber-Rich Iced Lattes](https://www.trendhunter.com/trends/single-serve-iced-latte.md) - [Cocoa Juice Energy Drinks](https://www.trendhunter.com/trends/koawach-koalimo.md) - [Roasted Fig Beverages](https://www.trendhunter.com/trends/figgee.md) - [Superfood-Powered Coffee Product](https://www.trendhunter.com/trends/superfood-coffees.md) - [Superfood Coffee Alternatives](https://www.trendhunter.com/trends/beyond-brew.md) - [Sparkling Probiotic Coffees](https://www.trendhunter.com/trends/dreamland-koffucha.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md) - [Edible Tea Innovations](https://www.trendhunter.com/trends/edible-tea.md)