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# Ambiguous Timber Timekeepers
The Kisai Maru Wood is a Classy Timepiece That Discretely Tells Time

By Michael Hines | Published 2013-09-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/kisai-maru-wood
References: [tuvie](http://www.tuvie.com/tokyoflash-kisai-maru-wood-lcd-watch-displays-time-in-one-simple-curved-line/) & [tokyoflash](http://www.tokyoflash.com/en/watches/kisai/maru_wood/)

The Kisai Maru Wood is easily one of the classiest timepieces ever made by [Tokyoflash](https://www.trendhunter.com/trends/airo-led). The [Japanese watch company](https://www.trendhunter.com/trends/japanese-zen-garden) made its name creating futuristic wristwatches with faces that were almost impossible to read. Nowadays, its watches still have a future-forward look, but the faces are easier to read and the watches themselves are a lot more fashionable.

The Kisai Maru Wood comes in [two different types of wood](https://www.trendhunter.com/trends/wooden-desk-clock): red sandalwood with a dark sandalwood accent or maple wood with a red sandalwood accent. The watch's face is LCD but its screen is always on. The time is told by looking at the dashes on the face; the dash pointing out is used for the minutes and the dash pointing in is used for the hour. The Kisai Maru Wood is on sale now.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 61% | Activity: 51% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### Key Themes Behind This Trend

- **Classy Timepieces:** Disruptive innovation opportunity: Develop timepieces with classic and elegant designs while incorporating modern technology for enhanced functionality.
- **Futuristic Wristwatches:** Disruptive innovation opportunity: Create wristwatches that embrace a futuristic aesthetic while prioritizing legibility and fashion-forward designs.
- **Always-on LCD Screens:** Disruptive innovation opportunity: Explore the integration of LCD screens that are constantly on, offering continuous visibility and convenience in various consumer electronic devices.

### Where This Applies

- **Watchmaking:** Disruptive innovation opportunity: Combine traditional craftsmanship with innovative designs and technologies to create unique and fashionable timepieces.
- **Fashion Accessories:** Disruptive innovation opportunity: Merge fashion and technology to develop accessories that blend style and functionality while incorporating cutting-edge materials and features.
- **Consumer Electronics:** Disruptive innovation opportunity: Collaborate with watchmakers and fashion designers to develop consumer electronic devices that prioritize both aesthetics and usability, such as always-on displays.

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