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# Draped Menswear
Kirrily Johnston Spring 2010 Lookbook Takes Cues From Femme Fashion

By Marissa Brassfield | Published 2009-07-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/kirrily-johnston-spring-2010
References: [thefashionisto](http://thefashionisto.com/blog/2009/07/kirrily-johnston-spring-2010/) & [kirrilyjohnston](http://www.kirrilyjohnston.com/)

Draped fashion was all the rage for women's A/W 09/10 fashion collections, and we're seeing the look transition into menswear for Kirrily Johnston's Spring 2010 lookbook.

Kirrily Johnston's â€œSynchronicityâ€ menswear line for Spring 2010 features shirts with built-in scarves, [loose harem pants](https://www.trendhunter.com/trends/graphpaper-yoke) and [long, scraggly vests](https://www.trendhunter.com/trends/undercover-5). It's an overall aesthetic that we've seen quite a bit of for Fall 2009, as you can see in the related articles below.

**Implications** - Urban-based consumers live very fast-paced lifestyles and have dwindling down time. They seek fashions that are formal in their style, yet prioritize comfort so that they can relax during their day. The fashion industry can cater to busy demographics by designing collections with loose and soft materials.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 72% | Activity: 67% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Draped Menswear:** Draped fashion is trending for menswear, following the popularity of the look in women's collections.
- **Built-in Scarves:** Shirts with built-in scarves are gaining popularity among menswear designers.
- **Relaxed/formal Fashion:** A demand for formal yet comfortable fashion is rising, especially among urban-based consumers.

### Industries Being Reshaped

- **Fashion:** Fashion designers can incorporate draped, relaxed menswear styles into their collections to appeal to urban-based consumers with busy, fast-paced lifestyles.
- **Retail:** Retail stores can introduce and highlight relaxed yet formal menswear styles to cater to the needs of their urban-based customers.
- **Textile:** The textile industry can innovate and produce new soft, loose, and comfortable materials to meet the demands of fashion designers and their customers.

## Related on Trend Hunter

- [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)
- [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md)
- [Inclusive Wardrobe Collections](https://www.trendhunter.com/trends/the-second-dawn.md)
- [Layered Utility Fashion](https://www.trendhunter.com/trends/graphpaper-yoke.md)
- [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md)
- [Contemporary Fall-Centric Menswear](https://www.trendhunter.com/trends/latimmier.md)
- [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md)
- [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)
- [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md)