# Modernized Traditional Wine Labels Kirnbauer Wines Have Been Branded to Accommodate Modern Designs By Mishal Omar | Published 2017-03-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kirnbauer References: [thedieline](http://www.thedieline.com/blog/2017/3/13/kirnbauer-winery-cuts-through-the-clutter-with-simple-yet-amazing-wines) & [bureaurabensteiner.at](http://bureaurabensteiner.at/) Kirnbauer Winery enlisted the creative agency Bureau Rabensteiner to create [new and more contemporary branding](https://www.trendhunter.com/trends/edinburgh-gin-redesign) for its products. The wines' new design was inspired by the combination of two different things – older, more traditional values that are authentic, as well as more contemporary design styles that accommodate a more minimalist aesthetic. As a result, one of the [wine bottles](https://www.trendhunter.com/trends/chloe-wine-collection) is black in color with simple white imagery and black labeling, while the Kirnbauer rose is featured in a clear bottle that shows of the beverage's color, and a simple 'Rose' stamp makes up all the labeling on the bottle. With its new branding, Kirnbauer Winery is able to mix its traditional heritage with consumers' modern design preferences. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 58% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Contemporary Wine Label Design:** Design agencies can innovate the traditional concept of wine label design by combining minimalist and authentic aesthetic for contemporary branding of products. - **Combination of Tradition and Modernism:** Wine industry can innovate by using the combination of tradition and modernism to appeal to a wider audience with varying design preferences. - **Clear Bottle Packaging:** Wine industry can innovate the packaging design of their products by using clear bottle packaging to showcase the color of the beverage while keeping the labeling minimalistic. ### Where This Applies - **Wine Industry:** Wine industry can benefit from modernizing their product's branding to accommodate the minimalist aesthetic of modern design preferences. - **Design Industry:** Design agencies can offer disruptive innovation to the wine industry by modernizing traditional wine label designs while preserving the authenticity of the product's cultural heritage. - **Packaging Industry:** Packaging industry can disrupt the traditional wine labeling by offering clear bottle packaging options that showcase the beverage's color and allow the minimalistic labeling to stand out. ## Related on Trend Hunter - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Modernized Whisky Designs](https://www.trendhunter.com/trends/whisky-designs.md) - [Redesigned Bold Beer Brands](https://www.trendhunter.com/trends/peroni-smith-lumen.md)