# Spectacular Spectacle Stores The Kirk Originals Flagship Shop is a Feast for the Eyes By Amelia Roblin | Published 2011-02-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kirk-originals-flagship-shop References: [thecoolhunter.net](http://www.thecoolhunter.net/article/detail/1869/kirk-originals-eyewear--london-flagship) & [campaign-design.blogspot](http://campaign-design.blogspot.com/2011/01/kirk-originals-opens.html) Much unlike clothing stores, [eyewear boutiques](https://www.trendhunter.com/trends/craighill-1) require a more [minimal retail design](https://www.trendhunter.com/trends/retail-environment), and the Kirk Originals Flagship Shop in London is a prime example. Campaign, a company that specializes in branded environments, orchestrated this spectacular [ocular store](https://www.trendhunter.com/trends/the-framery). Constructing one expansive wall of lens frames, the Kirk Originals Flagship Shop flaunts a web of peeping scaffolds and a storefront of winking eyes. Ensuring that customers' focus is entirely on the eyeglasses, this simplistic yet intricate retailer redesign proves to be quite a visual delight. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 88% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Minimal Retail Design:** Opportunities for creating visually impactful and focused store designs that highlight the main product. - **Branded Environments:** Innovative approaches to constructing immersive and memorable brand experiences within retail spaces. - **Simplistic Yet Intricate Redesigns:** Exploring the potential of combining simplicity and intricacy in store redesigns to create unique visual delights. ### Industries Being Reshaped - **Eyewear:** Disruptive innovations in eyewear retail focusing on minimalism, branding experiences, and captivating redesigns. - **Retail Design:** Opportunities in the field of retail design for creating captivating store experiences with a minimalist and intricate approach. - **Branding:** Innovative branding strategies that involve constructing immersive environments to captivate customers and promote products. ## Related on Trend Hunter - [Stunning Eyewear Store Interiors](https://www.trendhunter.com/trends/eyewear-store-aesthetic.md) - [Romantic Eyewear Store Interiors](https://www.trendhunter.com/trends/eyewear-store-interior.md) - [Modern Chic Eyewear Stores](https://www.trendhunter.com/trends/eyewear-retail.md) - [Restaurant-Transformed Eyewear Stores](https://www.trendhunter.com/trends/cubitts-1.md) - [Hyper-Realistic Premium Eyewear Stores](https://www.trendhunter.com/trends/gentle-monster-opens.md) - [Artist Loft-Resembling Stores](https://www.trendhunter.com/trends/tutto-bene.md) - [Pixelated Furnished Eyewear Stores](https://www.trendhunter.com/trends/lunet-eyewear.md) - [Theatrical Glamorous Eyewear Stores](https://www.trendhunter.com/trends/cubbitts-west-village.md) - [California-Inspired Gallery-Style Stores](https://www.trendhunter.com/trends/frame-store.md)