# Sugar-Free Beers The Kirin Ichiban Shibori Zero Sugar is Free from Additives and Sweeteners By Michael Hemsworth | Published 2020-09-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kirin-ichiban-shibori-zero-sugar References: [soranews24](https://soranews24.com/2020/09/02/sugar-free-beer-coming-from-kirin-this-october/) The Kirin Ichiban Shibori Zero Sugar is a premium beer from the brand that will offer drinkers with an alternative option to pick up when looking to reduce their intake of sugar. The beer has a 4% ABV and less than 0.5 grams of sugar per 3.4 ounces without having any sweeteners or additives in the mix. This makes the beer similar to the brand's regular offering, but with the sugar removed to help satisfy the increasing number of consumers seeking to reduce or eliminate their intake of sugar. The Kirin Ichiban Shibori Zero Sugar is positioned to launch on October 6 in Japan in both 350ml and 500ml serving sizes, and is sure to come as a welcome addition to the market for health-conscious consumers to pick up. Image Credit: PR Times ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 38% | Activity: 70% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Reduced Sugar Beverages:** The trend of reducing sugar in beverages presents an opportunity for companies to create innovative, sugar-free options. - **Health-conscious Consumerism:** The growing number of health-conscious consumers creates a market for products that cater to their needs, such as sugar-free beers. - **Alternative Ingredients:** The demand for sugar-free beers opens up opportunities for breweries to explore alternative ingredients and brewing methods to create flavorful yet sugar-free options. ### Who This Affects Most - **Beverage:** The beverage industry can capitalize on the trend of reduced sugar by offering new and innovative sugar-free options to cater to health-conscious consumers. - **Alcohol:** The alcohol industry, specifically breweries, can tap into the market for sugar-free beers and develop innovative brewing techniques to maintain flavor without added sugar. - **Health and Wellness:** The health and wellness industry can align with the trend of reducing sugar by promoting and supporting the availability of sugar-free beverage options, such as Kirin Ichiban Shibori Zero Sugar beer. ## Related on Trend Hunter - [Flavorful Alcohol-Free Beers](https://www.trendhunter.com/trends/kingfisher-zero.md) - [Alcohol-Free Zero-Calorie Ciders](https://www.trendhunter.com/trends/somersby-zero.md) - [Low-Alcohol Japanese Beers](https://www.trendhunter.com/trends/asahi-super-dry-dry-crystal.md) - [Flavor-Forward Alcohol-Free Beers](https://www.trendhunter.com/trends/madr-excepcional-zero.md) - [Citrusy Alcohol-Free Beers](https://www.trendhunter.com/trends/michelob-ultra-zero-lime.md) - [Carb-Free Light Beers](https://www.trendhunter.com/trends/ace-hill-carb-free.md) - [Low-Calorie Non-Alcoholic Beers](https://www.trendhunter.com/trends/michelob-ultra-zero.md) - [Zero Alcohol Functional Beer](https://www.trendhunter.com/trends/sleeman-zero.md) - [Flavor-Driven Alcohol-Free Beers](https://www.trendhunter.com/trends/1664-bire-00.md)