# Sturdy Bread Lunchboxes KI•RA and The Edible Tower by Kostantia Manthou is Part of the Meal By Meghan Young | Published 2014-04-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/kira-and-the-edible-tower References: [fastcoexist](http://www.fastcoexist.com/3029263/eat-your-lunch-then-eat-this-edible-lunchbox-too) & [kostantiamanthou.blogspot](http://kostantiamanthou.blogspot.ca/) As eco-friendly as [reusable lunchboxes](https://www.trendhunter.com/trends/freezable-lunch-box) are compared to paper and plastic bags, KI•RA and The Edible Tower shows that there are still better alternatives out there. Namely, a person can incorporate the container into the meal itself. In this case, the lunchbox is made out of a [sturdy bread recipe](https://www.trendhunter.com/trends/soreen-lunchbox-loaves) that transports the food from point A to point B. Designed by Greek designer Kostantia Manthou, KI•RA and The Edible Tower is a basic kit comprised of not only the recipe but also a ceramic dish for baking the bread, a special tool that creates dotted lines in the dough so the bread can easily be divided for each person later and a blanket to wrap it all in. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 70% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Edible Food Containers:** The trend of creating edible food containers presents disruptive innovation opportunities for reducing waste and promoting sustainability in the food packaging industry. - **Functional Food Packaging:** The trend of incorporating functional elements into food packaging, such as using bread as a lunchbox, opens up opportunities for creative and interactive consumer experiences. - **DIY Meal Kits:** The rising trend of DIY meal kits, like the KI•RA and The Edible Tower, offers disruptive innovation opportunities for simplifying meal preparation and enhancing convenience for consumers. ### Who This Affects Most - **Food Packaging:** The food packaging industry can explore innovative solutions by incorporating edible materials and functional designs into their packaging offerings. - **Bakery:** Bakeries can embrace the trend of edible food containers by expanding their product line to include bread recipes specifically designed for use as lunchboxes or other packaging purposes. - **Meal Kit Services:** Meal kit services can incorporate the concept of DIY meal kits using edible containers to attract customers with unique and interactive meal experiences. ## Related on Trend Hunter - [Kid-Focused Meal Containers](https://www.trendhunter.com/trends/b-box.md) - [Convenience-Focused Lunch Boxes](https://www.trendhunter.com/trends/lunch-bundle.md) - [Edible Treat Containers](https://www.trendhunter.com/trends/treat-container.md) - [Origami-Inspired Lunch Boxes](https://www.trendhunter.com/trends/foldibox-2.md) - [Meal Preparation Lunch Boxes](https://www.trendhunter.com/trends/memobento.md) - [Titanium-Made Lunch Boxes](https://www.trendhunter.com/trends/bento-lunch-boxes.md) - [Double-Walled Lunch Carriers](https://www.trendhunter.com/trends/insulated-lunch-box.md) - [Combinational On-the-Go Food Packaging](https://www.trendhunter.com/trends/beltur-go.md) - [Eco-Friendly Kids Lunchware](https://www.trendhunter.com/trends/duck-duck-books.md)