# Continuous Recording Memory Cards The KIOXIA EXCERIA HIGH ENDURANCE Cards are Performance-Ready By Michael Hemsworth | Published 2022-06-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/kioxia-exceria-high-endurance References: [geeky-gadgets](https://www.geeky-gadgets.com/4k-microsd-cards-for-continuous-video-recording-16-06-2022/) & [kioxia](https://www.kioxia.com/)  The KIOXIA EXCERIA HIGH ENDURANCE storage [cards](https://www.trendhunter.com/trends/cfexpress-type-b-memory-cards) are a new solution for videographers and photographers alike to incorporate into their equipment. The cards have a high-capacity storage limit up to 512GB and are rated for handling [4K video recording](https://www.trendhunter.com/trends/tplink-tapo-cameras) with ease. The cards are specifically built with continuous recording in mind to accommodate use in surveillance cameras, [dash cams](https://www.trendhunter.com/trends/highdefinition-dash-cam), action cams and more. The KIOXIA EXCERIA HIGH ENDURANCE storage cards were boasted by Director of Business Development Brian Kumagai who said, "Our new memory cards deliver the durable, high performance, reliable storage needed by applications that record continuously in various environments. With the EXCERIA HIGH ENDURANCE microSD lineup, critical high-resolution video footage is seamlessly captured and preserved.” ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 1% | Activity: 5% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Continuous Recording Memory Cards:** The trend towards higher capacity and endurance memory cards built for continuous recording and surveillance use is disrupting the storage industry. - **4K Video Recording:** The trend towards 4K video recording is driving innovation in the memory card industry to handle higher storage and performance requirements. - **Application-specific Memory Cards:** The trend towards memory cards built for specific applications, such as surveillance cameras and dash cams, is creating new market opportunities for memory card manufacturers. ### Sectors Adopting This - **Surveillance:** The surveillance industry can benefit from the trend towards memory cards built for continuous recording and delivering reliable storage. - **Photography and Videography:** The photography and videography industry can leverage the trend towards higher capacity memory cards rated for 4K video recording. - **Action Cameras and Dash Cams:** The trend towards memory cards built for specific applications, such as action cameras and dash cams, is disrupting the consumer electronics industry and creating new opportunities for memory card manufacturers. ## Related on Trend Hunter - [High-Durable Memory Cards](https://www.trendhunter.com/trends/av-pro-microsd-cards.md) - [High-End Camera Cards](https://www.trendhunter.com/trends/teamgroup.md) - [Professional Field-Ready Memory Cards](https://www.trendhunter.com/trends/cfexpress-type-b-memory-cards.md) - [Creative Professional Memory Cards](https://www.trendhunter.com/trends/lexar-professional-memory-cards.md) - [Ultra-Speedy Data Storage Cards](https://www.trendhunter.com/trends/samsung-pro-plus-memory-cards.md) - [Ultra High-Capacity Storage Cards](https://www.trendhunter.com/trends/4tb-uhs.md) - [Professional-Grade Storage Devices](https://www.trendhunter.com/trends/exceria-pro.md) - [Riproaring MicroSD Cards](https://www.trendhunter.com/trends/microsd-cards.md) - [Ultra High-Speed Storage Cards](https://www.trendhunter.com/trends/p9-express.md)