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# Regionally Inspired Restaurant Designs
Pirajean Lees Designs the Kioku Restaurant in London

By Amy Duong | Published 2024-06-12 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/kioku
References: [dezeen](https://www.dezeen.com/2024/06/12/kioku-sushi-restaurant-sake-bar-owo-hotel-pirajean-lees/) & [pirajeanlees](https://www.pirajeanlees.com/)

![Regionally Inspired Restaurant Designs](https://cdn.trendhunterstatic.com/thumbs/536/kioku.jpeg)

Design studio [Pirajean Lees](https://www.trendhunter.com/trends/members-club-interior) created the [Kioku](https://www.trendhunter.com/trends/sake-cocktail-menu) [sushi restaurant and sake bar](https://www.trendhunter.com/trends/sushibox-restaurant) which is located in central London inside of the OWO hotel. It is crafted with inspiration from the head chef's intricate travels. The restaurant features oxblood tiles that are paired with wooden joinery for a warm look.

The space features a bar on the ground floor and a restaurant above. The word Kioku means 'memory' in Japanese and it nods to Endo Kazutoshi's time living and working in both Japan and Spain. The designer explains, "We share a passion for storytelling and an obsession with details, from the way your hand touches the backrest of a chair, to the height of the table. From the outset, we knew that the level of attention to detail in the interior had to match that found in the food being served."

Image Credit: Polly Tootal

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 72% | Activity: 16% | Freshness: 25%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What Makes This Trend Stand Out

- **Regionally-inspired Dining Spaces:** Regionally-inspired dining spaces capture the essence of diverse cultures through detailed interior design, providing immersive culinary experiences.
- **Storytelling Through Design:** Storytelling through design emphasizes incorporating personal and cultural narratives into restaurant decor, enhancing customer engagement.
- **Hybrid Bar-restaurant Concepts:** Hybrid bar-restaurant concepts combining different culinary experiences within one space offer versatile dining options to patrons.

### Sectors Adopting This

- **Hospitality Design:** Hospitality design focused on unique cultural elements revolutionizes the way guests experience international cuisines and environments.
- **Culinary Arts:** Culinary arts incorporating design elements from chefs' personal journeys create more intimate and authentic dining atmospheres.
- **Restaurant Management:** Restaurant management integrating multi-functional spaces like bars and dining areas enhances operational efficiency and guest satisfaction.

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