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# Tie-Dye Comfy Running Shoes
Saucony Unveils the Kinvara 10 in a Captivating Colorway Option

By Amy Duong | Published 2019-07-31 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/kinvara-10
References: [highsnobiety](https://www.highsnobiety.com/p/saucony-kinvara-10-tie-dye-release-date-price/) & [saucony](https://www.saucony.com/en/dual-kinvara-10-woodstock/)

[Saucony](https://www.trendhunter.com/trends/crystal-cave-sneaker) honors [Woodstock's](https://www.trendhunter.com/trends/woodstock-foods) 50th anniversary by launching the 'Tie-Dye' colorway option of the signature Kinvara 10 sneaker model, dropping in both men's and women's sizing. The running footwear model is limited edition and the entire uppers are adorned in [bright tie-dye hues](https://www.trendhunter.com/trends/fade-pack) and peace logo emblems.

This is to capture the spirit of the era when fun energy was celebrated in a passionate manner. The running shoes feature an EVERUN topsole at the construction of the upper in order to deliver a better energy return and comfortable consistent cushioning. The uppers are made from an engineered mesh to deliver breathability, sitting atop an EVA midsole foundation and a special FORMFIT footbed for functional performance contouring.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 67% | Activity: 74% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### Why This Trend Is Growing

- **Tie-dye Fashion:** The trend of tie-dye clothing and footwear continues to dominate the fashion industry, presenting opportunities for companies in that industry to create unique products.
- **ENERGY-RETURNING Technology:** The rise of energy-returning technology in footwear presents a disruptive innovation opportunity for athletic footwear companies to differentiate their products and improve athletic performance.
- **Limited Edition Products:** The demand for limited edition products is on the rise, offering opportunities for companies to create exclusive and unique products that cater to consumers' desires for unique and individualized items.

### Industries Being Reshaped

- **Fashion Industry:** Fashion industry professionals can explore the tie-dye trend and incorporate it into their products, offering unique and eye-catching options for consumers, and possibly leading to greater profits.
- **Athletic Footwear Industry:** The growth of energy-returning technology presents an opportunity for athletic footwear companies to differentiate their products and improve athletic performance, ultimately leading to increased competitiveness and profitability.
- **Limited Edition Products Industry:** Companies in various industries can explore the opportunities of exclusive and limited edition products that cater to consumers' desires for unique and individualized items.

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