<!-- canonical: https://www.trendhunter.com/trends/kingston-usb-30-1tb -->
<!-- robots: noindex -->

# Powerful Animal Hybrid Ads
These Kingston USB 3.0 1TB Ads Boast Speed and Size

By Laura McQuarrie | Published 2014-05-22 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/kingston-usb-30-1tb
References: [adsoftheworld](http://adsoftheworld.com/media/print/kingston_usb_30_1tb_whaleleopard) & [kingston](http://www.kingston.com/en/)

These print ads for the [Kingston](https://www.trendhunter.com/trends/kingston-xs2000-ssd) USB 3.0 1TB represent the dichotomy of the device: it's [incredibly compact](https://www.trendhunter.com/trends/ultra-compact-ssd), but it's capable of holding a mighty terabyte worth of data.

The advertisements also play off the name of the USB, the HyperX Predator, which couldn't be more fitting for the animal-inspired theme.

The Kingston ads show off that the USB is "Expectably big but surprisedly speedy," with fantastical animal hybrids that combine the speed of a cheetah with the power of a humongous whale, or a the grace of a trotting zebra with a powerful, heavy-bodied hippo. Since animals usually have to give up speed as they go up in size, this makes the Whale-Leopard and the Hippo-Zebra hybrids some truly fearsome creatures indeed, as well as brilliant symbols for not having to compromise.

## Trend Insights (Trend Hunter)

- Score: 6.9/10
- Popularity: 100% | Activity: 99% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What Makes This Trend Stand Out

- **Animal-inspired Advertisements:** Opportunity to use creative animal hybrids as a marketing tool for products with contrasting features.
- **Compact Yet Mighty Devices:** Opportunity to market small devices that have powerful capabilities for storing large amounts of data.
- **No Compromise Products:** Opportunity to market products that are capable of providing the best of both worlds without sacrificing any features.

### Sectors Adopting This

- **Technology:** Use animal-inspired advertisements to market compact yet powerful storage devices such as USBs, external hard drives, and memory cards.
- **Fashion:** Incorporate animal hybrid designs into clothing and accessories to create products that combine style with comfort and functionality.
- **Automotive:** Create concept vehicles that combine the speed of a sports car with the power of a heavy-duty truck, appealing to consumers who want the best of both worlds in a single vehicle.

## Related on Trend Hunter

- [Object-Resembling USB Drives](https://www.trendhunter.com/trends/sandisk-1.md)
- [Ultra-Fast Pocket-Sized SSDs](https://www.trendhunter.com/trends/kingston-xs2000-ssd.md)
- [Bug-Inspired Portable SSDs](https://www.trendhunter.com/trends/beetle-x31.md)
- [Record-Setting Compact Storage Drives](https://www.trendhunter.com/trends/extreme-fit-usb-c.md)
- [Smart Secure Storage Devices](https://www.trendhunter.com/trends/ironkey-vault-privacy-80es.md)
- [Ruggedly Encrypted USB Drives](https://www.trendhunter.com/trends/encrypted-usb-drive.md)
- [Compact Portable Storage Drives](https://www.trendhunter.com/trends/portable-storage-drives.md)
- [High-Speed External SSD Solutions](https://www.trendhunter.com/trends/tiburn-x2000.md)
- [Icon-Shaped USB Drives](https://www.trendhunter.com/trends/folderdrive.md)
