# Movement-Sensing Pop-Ups Kingsmen Projects Has Allowed Brands to Create More Informative Pop-Ups By Mishal Omar | Published 2016-09-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/kingsmen-projects References: [retaildesignblog.net](http://retaildesignblog.net/2016/09/13/robinsons-glasshouse-pop-up-concepts-by-kingsmen-projects-singapore/) & [kingsmen-int](http://www.kingsmen-int.com/) Kingsmen Projects has introduced [smart retail spaces](https://www.trendhunter.com/trends/vusiongroup-edgesense-ai) that transform the [pop-up marketing experience](https://www.trendhunter.com/trends/you-speak-we-listened-pop-up) for both customers and the brands that are revealing their products. The glass retail spaces are made with "state-of-the-art in-store analytics hardware and software" and provide businesses with information about the success of their displays and products. The Kingsmen Projects-designed pop-ups feature sensors that capture movement throughout the day and are able to compile that data to inform brands about the popularity of products as well ways to plan their "[store resource allocation](https://www.trendhunter.com/trends/programmatic-targeting-solution)." This unique technology allows brands to transform their retail pop-ups in a way that is proven to enhance customers' experience and can improve their chances of purchasing the brand's items. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 92% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Smart Retail Spaces:** The introduction of smart retail spaces in pop-up marketing creates a more informative and engaging customer experience. - **In-store Analytics:** The use of in-store analytics hardware and software enables brands to gather valuable data about their product displays and customer preferences. - **Movement-sensing Technology:** The incorporation of movement-sensing technology in pop-up retail allows brands to track customer behavior and optimize store resource allocation. ### Where This Applies - **Retail Design:** The retail design industry can leverage smart retail spaces to create innovative and data-driven pop-up experiences. - **Analytics Solutions:** Analytics solution providers have an opportunity to offer specialized hardware and software for in-store data collection and analysis. - **Event Marketing:** Event marketing agencies can incorporate movement-sensing technology into their pop-up activations to provide brands with valuable insights and enhanced customer engagement. ## Related on Trend Hunter - [Viral Collectible Toy Pop-Ups](https://www.trendhunter.com/trends/popup-in-singapore.md) - [Immersive Intimate Brand Pop-Ups](https://www.trendhunter.com/trends/knix-popup.md) - [Spatial AI Shopping Technologies](https://www.trendhunter.com/trends/vusiongroup-edgesense-ai.md) - [Futuristic Retail Kinetic Displays](https://www.trendhunter.com/trends/retail-kinetic-display.md) - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md) - [Interactive In-Store Ads](https://www.trendhunter.com/trends/visibubble.md) - [Retail Marketing Advancements](https://www.trendhunter.com/trends/programmatic-targeting-solution.md) - [Digital Cosmetics Pop-Ups](https://www.trendhunter.com/trends/digital-pop-up.md) - [Gameshow-Style Pop-Ups](https://www.trendhunter.com/trends/jo-malone-christmas-special.md)