# Shoppable Movie Trailers People Can Buy Looks from 'Kingsman: The Secret Service' with a Click By Meghan Young | Published 2015-02-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kingsman-the-secret-service References: [kingsmanblog](http://kingsmanblog.com/extended-shoppable-trailer/) & [foxmovies](http://www.foxmovies.com/movies/kingsman-the-secret-service) Those who have yet to see the movie 'Kingsman: The Secret Service,' which is in theaters now, may want to check out this [interactive trailer](https://www.trendhunter.com/trends/amazon-ads) instead. Utterly innovative, it is [entirely shoppable](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk), which is only appropriate considering that it is chock full of dapper outfits. A spy flick in the vein of 'James Bond,' this comes as no surprise. A Collaborative effort with Mr. Porter, the Kingsman: The Secret Service trailer is quite easy to use. A person simply needs to hover their cursor over the outfits they like, which will pause the footage and highlight each item of clothing available for purchase in the shot. Then a person can click on the image to bring up another webpage where the item can be purchased. This shows how [active consumers are online](https://www.trendhunter.com/trends/shopsense-ai) these days. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 59% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Shoppable Trailers:** Disruptive innovation opportunity: Creating interactive movie trailers that allow viewers to purchase items featured in the film. - **Interactive Advertising:** Disruptive innovation opportunity: Incorporating interactive elements into advertising campaigns to engage consumers and drive sales. - **Digital Shopping Experiences:** Disruptive innovation opportunity: Developing online platforms that provide seamless shopping experiences by integrating products directly into video content. ### Sectors Adopting This - **Film Industry:** Disruptive innovation opportunity: Partnering with fashion brands to create shoppable movie trailers that enhance viewer engagement and generate additional revenue streams. - **Retail Industry:** Disruptive innovation opportunity: Adopting interactive technologies to create immersive shopping experiences and increase online sales. - **Advertising Industry:** Disruptive innovation opportunity: Incorporating shoppable elements into advertising campaigns to leverage the growing trend of online consumer engagement. ## Related on Trend Hunter - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [On-Click Shoppable Video Ads](https://www.trendhunter.com/trends/adadapted.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Add-to-Cart Video Advertisements](https://www.trendhunter.com/trends/shoppable-video-ads.md) - [Immersive Video Shopping Experiences](https://www.trendhunter.com/trends/asos-live.md) - [Shopping-Friendly Ad Formats](https://www.trendhunter.com/trends/equativ-shoppable-ads.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Shoppable Commercial Series](https://www.trendhunter.com/trends/add-to-heart.md) - [AI-Driven Shoppable Catwalks](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk.md)