# Beer-Infused Charcoal Collaborations Kingsford Charcoal Joins Miller Lite on a Beercoal Creation By Amy Duong | Published 2025-05-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/kingsford-charcoal References: [kingsford](https://www.kingsford.com/products/charcoal-briquets-for-grilling/beercoal/)  [Kingsford Charcoal](https://www.trendhunter.com/trends/christmas-coal) works in collaboration with [Miller Lite](https://www.trendhunter.com/trends/miller-lite-beercoal) on the new Beercoal creation. It is a product that is exactly as it sounds: charcoal infused with real Miller Lite beer. It is made in a way that adds a bold beer twist to the grills this summer season. It was originally a product that launched as a limited experiment, but Beercoal quickly became a big success in 2022 and 2023. It very quickly sold out once it hit the markets and is making an official return. For the first time, the Beercoal product will be available to shop across the nation in the options of either a 16-pound bag or a 20-pound bag so fans don't have to wait for online drops. Image Credit: Kingsford Charcoal ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 94% | Activity: 98% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Beverage-infused Barbecue Products:** The rise of beverage-infused barbecue products is blending culinary realms, offering consumers unique flavor experiences beyond traditional grilling. - **Collaborative Food Ventures:** Collaborations between food and beverage brands are leading to innovative hybrid products, shaking up traditional marketing and product development strategies. - **Limited-edition Product Popularity:** The success of limited-edition products, like Beercoal, highlights a growing consumer appetite for exclusive and novel items that create urgency and excitement in purchasing. ### Sectors Adopting This - **Outdoor Cooking Equipment:** The outdoor cooking equipment industry is evolving, incorporating novel elements like flavored charcoals to enhance consumer grilling experiences. - **Alcoholic Beverage:** The alcoholic beverage industry is intersecting with unexpected markets, like grilling, to expand brand presence and create multifunctional products. - **Retail and E-commerce:** Retail and e-commerce sectors are adjusting to consumer demand for unique, exclusive products by facilitating nationwide distribution and strategic launch campaigns. ## Related on Trend Hunter - [Miller Lite-Infused Charcoal](https://www.trendhunter.com/trends/miller-lite-beercoal.md) - [Seasonally Themed Charcoal Products](https://www.trendhunter.com/trends/christmas-coal.md) - [Grill-Inspired Snack Crisps](https://www.trendhunter.com/trends/pringles-x-miller-lite.md) - [Beer-Themed Barbecue Snack Chips](https://www.trendhunter.com/trends/pringles-x-miller-lite-chips.md) - [Nostalgic Infomercial Grill Spots](https://www.trendhunter.com/trends/bud-light-x-traeger-grills.md) - [Digital Beer-Pouring Fireplaces](https://www.trendhunter.com/trends/miller-lites.md) - [Grill-Inspired Beer Dispensers](https://www.trendhunter.com/trends/miller-lite-big-green-kegg.md) - [Spice-Based Barbecue Briquets](https://www.trendhunter.com/trends/barbecue-briquets.md) - [Charcoal Grilling-Inspired Scent Profiles](https://www.trendhunter.com/trends/charcoal-grilling.md)