# Silly Sweats Catalogs The Kings of Cole Lookbook is Full of Hipsters and Quirky Behaviour By Meghan Young | Published 2011-10-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kings-of-cole References: [refinery29](http://www.refinery29.com/kings-of-cole-lookbook) & [kingsofcole](http://kingsofcole.com/) Once the sweats go on, many people become relaxed, and in the Kings of Cole lookbook they also become pretty silly. The lookbook also has a little tribute to Halloween. Shedding the sophisticated and structured outfits that are worn to the office, the Kings of Cole catalog embraces the [relaxed look](https://www.trendhunter.com/trends/uniqlo-loungewear) and has fun while doing it. The [sweatpants and hoodies](https://www.trendhunter.com/trends/welterweight-sweats) featured in the Kings of Cole lookbook have a hipster vibe thanks in part to the fun-loving models rocking them, and also the burnout patterns, modern cuts and zipper detailing. The Kings of Cole images have a Terry Richardson aesthetic about them, which make these designs that much more intriguing. If you are looking for a way to relax in style, check out the Kings of Cole lookbook. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 59% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Silly Sweats Fashion:** Designers are experimenting with playful and silly styles for sweatpants and hoodies, offering new opportunities for trendy and comfortable fashion. - **Hipster-inspired Apparel:** The Kings of Cole lookbook showcases the trend of incorporating hipster aesthetics into clothing designs, offering new ways to appeal to younger audiences. - **Casual Chic Lookbooks:** Fashion brands are shifting towards casual and relaxed styles in their marketing campaigns, allowing them to tap into a broader consumer market looking for comfort and style. ### Sectors Adopting This - **Fashion Industry:** Designers and brands in the fashion industry can capitalize on the trend of playful sweatpants and hoodies for a new type of fashion-forward casual wear. - **Marketing Industry:** Marketing and advertising companies can help brands adopt a more casual and playful look in their campaigns to appeal to a broader audience. - **E-commerce Industry:** E-commerce platforms can offer a wider range of casual and trendy styles for consumers looking for stylish and comfortable clothing options. ## Related on Trend Hunter - [Cozy Versatile Sweater Capsules](https://www.trendhunter.com/trends/brunette-the-label-2.md) - [Elevated Loungewear Lines](https://www.trendhunter.com/trends/uniqlo-loungewear.md) - [Homecoming-Enthused Collegiate Apparel](https://www.trendhunter.com/trends/homecoming-styles.md) - [Airport Merch Drops](https://www.trendhunter.com/trends/softwear-sets.md) - [Active-Minded Refreshing Streetwear](https://www.trendhunter.com/trends/october-collection.md) - [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md) - [Soda-Branded Sweatsuit Merch Lines](https://www.trendhunter.com/trends/stylish-sweatsuit.md) - [Graphic-Detailed Cozy Streetwear](https://www.trendhunter.com/trends/think-more-collection.md) - [Function-Focused Athletic Wear](https://www.trendhunter.com/trends/welterweight-sweats.md)