# DIY Home Project Retailers Kingfisher plc Has Over 1,360 Stores Across Nine European Countries By Amy Duong | Published 2020-08-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kingfisher References: [kingfisher](https://www.kingfisher.com/en/index.html) & [kingfisher](https://www.kingfisher.com/en/media/Features_Blogs/Digital_IT/how-covid-19-has-shown-the-digital-potential-of-the-physical-hom.html) [Kingfisher](https://www.trendhunter.com/trends/kingfisher-1) pls is an international home improvement brand that has over 1,360 store locations across nine European countries. It offers a plethora of improvement products and services that help trained professionals and beginner consumers looking for a [DIY](https://www.trendhunter.com/trends/craftly-diy-hot-sauce-kit) project for their own home. The e-commerce channels have grown immensely in the past year and prioritizes the accessibility and safety of its consumers and employees. Key elements of the e-commerce strategy were to spotlight the stores' network at the very core. From this foundation, the company committed to speed and agility overall by testing and learning through the process. It offers [home deliveries](https://www.trendhunter.com/trends/home-improvement-and-construction) and simplified click and collect orders made online, as well as the option of design services. Image Credit: Kingfisher ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 49% | Activity: 58% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **E-commerce Growth:** There is a growing trend towards e-commerce channels in the home improvement industry, creating opportunities for retailers to prioritize accessibility and safety for consumers. - **DIY Home Projects:** More and more consumers are interested in DIY home projects, presenting opportunities for retailers to offer a wide range of improvement products and services tailored for both trained professionals and beginner consumers. - **Click and Collect:** The rise of click and collect orders in the home improvement industry is disrupting traditional retail models, providing retailers with an opportunity to streamline the ordering process and enhance customer convenience. ### Where This Applies - **Home Improvement Retail:** The DIY home improvement retail industry is experiencing disruption as e-commerce channels and DIY home projects gain popularity, creating opportunities for retailers to innovate their product offerings and delivery methods. - **E-commerce:** The e-commerce industry is playing a significant role in the growth of DIY home projects by providing consumers with easy access to a wide range of improvement products and services, presenting opportunities for retailers to optimize their online platforms. - **Delivery and Logistics:** The rise of e-commerce and click and collect orders in the home improvement industry is shaping the delivery and logistics sector, creating opportunities for companies to develop efficient and seamless delivery systems. ## Related on Trend Hunter - [AI-Powered Machine Technologies](https://www.trendhunter.com/trends/kingfisher-1.md) - [Furniture Store Expansions](https://www.trendhunter.com/trends/new-zealand.md) - [Furniture Retailer Pop-Up Shops](https://www.trendhunter.com/trends/ikea-popup-store.md) - [Furniture Store Openings](https://www.trendhunter.com/trends/ikea-new-zealand.md) - [Bespoke Furniture Tool Sets](https://www.trendhunter.com/trends/cam-dowel-jig-set.md) - [Fashion Brand Decor Stores](https://www.trendhunter.com/trends/primark-home.md) - [E-Commerce Brick-And-Mortar Launches](https://www.trendhunter.com/trends/online-furniture-company.md) - [High-Profile Home Improvement Pop-Ups](https://www.trendhunter.com/trends/home-improvement1.md) - [Mesmerizing Home Improvements](https://www.trendhunter.com/trends/home-improvements.md)