# Flavorful Alcohol-Free Beers Kingfisher Zero Responds to Consumer Demands By Michael Hemsworth | Published 2023-11-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kingfisher-zero References: [talkingretail](https://www.talkingretail.com/products-news/alcohol/kingfisher-beer-adds-zero-alcohol-variant-07-11-2023/) & [kbedrinks](https://kbedrinks.com)  Kingfisher Zero has been announced by KBE Drinks as an alcohol-free beer for the UK market that responds to consumer interest in low and no alcohol refreshments. The beer is arriving now at retailers in 330ml bottles with a suggested price point of £19.99 for a 24 bottle case and boosts the refreshing taste of the Kingfisher Premium beer. The product is formulated with flavor and an alcohol-free profile in mind, and responds to changing habits related to alcohol consumption. This speaks to market data that sees an ever-increasing number of consumers getting interested in [nonalcoholic drinks](https://www.trendhunter.com/trends/refreshing-nonalcoholic-beer). Senior Brand Manager Andy Sunnucks spoke on the Kingfisher Zero saying, "With 85% of pubs now serving alcohol-free beer and as many as 50% of adults having purchased from the [no or low category](https://www.trendhunter.com/trends/mash-gang) in the past year, it’s clear a growing number of consumers are looking for high-quality alcohol-free drinks, whether at home or in pubs, bars or restaurants...It was also important to us that we’re not just ticking a box and that the new liquid is not only of good enough quality to replicate the original, but also stands on its own as a quality drink.” ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 49% | Activity: 67% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Rising Demand for Alcohol-free Beverages:** Responding to changing habits related to alcohol consumption, Kingfisher Zero taps into the growing interest in nonalcoholic drinks. - **Expanding Market for Nonalcoholic Beer:** With 85% of pubs now serving alcohol-free beer and 50% of adults having purchased from the low or no alcohol category in the past year, there is a clear demand for high-quality alcohol-free drinks. - **Flavorful Options in Alcohol-free Beer:** Kingfisher Zero offers a refreshing taste and a high-quality drinking experience for consumers looking for alcohol-free alternatives. ### Who This Affects Most - **Beverage Industry:** The rise of Kingfisher Zero reflects the increasing demand for nonalcoholic beverages in the market. - **Hospitality Industry:** With 85% of pubs now offering alcohol-free beer, there is a growing opportunity for bars and restaurants to cater to the rising demand for alcohol-free drinks. - **Alcohol Industry:** As the market for nonalcoholic beverages expands, alcohol companies can seize new business opportunities by developing and promoting their own alcohol-free options. ## Related on Trend Hunter - [Flavor-Driven Alcohol-Free Beers](https://www.trendhunter.com/trends/1664-bire-00.md) - [Flavor-Forward Alcohol-Free Beers](https://www.trendhunter.com/trends/madr-excepcional-zero.md) - [Zero-Alcohol Lagers](https://www.trendhunter.com/trends/staropramen-00.md) - [Familiar Alcohol-Free Beers](https://www.trendhunter.com/trends/nonalcoholic-beers.md) - [Alcohol-Free Mediterranean Beers](https://www.trendhunter.com/trends/estrella-damm-00.md) - [Full-Flavor No-Alcohol IPAs](https://www.trendhunter.com/trends/liberation-ipa-zero.md) - [Flavored Non-Alcoholic Beers](https://www.trendhunter.com/trends/heineken-00-flavored.md) - [Lifestyle-Driven Alcohol-Free Coolers](https://www.trendhunter.com/trends/vk-blue-00.md) - [Citrusy Alcohol-Free Beers](https://www.trendhunter.com/trends/michelob-ultra-zero-lime.md)