# God-Invoking Beer Campaigns This Kingfisher Beer Campaign Rewards Tweets with Beers By Rahul Kalvapalle | Published 2014-05-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kingfisher-beer References: [lighthouseinsights.in](http://lighthouseinsights.in/kingfisher-to-turn-tweets-into-beer-on-international-beer-day.html/) & [kingfisherworld](http://www.kingfisherworld.com/beerday/) India's [Kingfisher](https://www.trendhunter.com/trends/kingfisher-zero) beer brand's unique initiative encouraged people to tweet to the 'Beer God' using the hashtag #DearBeerGod. The brand launched a microsite allowing users to log in with their personal [Twitter](https://www.trendhunter.com/trends/resurrected-social-media) accounts and have them authenticated. Once this was done, users were asked to appease the 'Beer God' using the #DearBeerGod hashtag, essentially asking the imaginary deity to shower them with beer. Tweets were separated by city, which each city being given a virtual beer mug that slowly filled up depending on the number of tweets from that particular city. The campaign went on for just over a month, at the end of which the eastern city of Kolkata won out for sending in the most number of tweets. The writers of the [best tweets](https://www.trendhunter.com/trends/coors-light-coors-light) that emanated from Kolkata were then rewarded with a certain amount of beer depending on how many tweets accompanied theirs that week. Each tweet corresponded to 1 milliliter of Kingfisher beer. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 21% | Activity: 36% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Interactive Social Media Campaigns:** Brands can create interactive social media campaigns that encourage user participation, driving engagement and brand loyalty. - **Gamification Marketing Strategies:** Incorporating gamification into marketing campaigns creates a unique and engaging experience for the audience, increasing brand awareness and customer engagement. - **Crowdsourced Content Creation:** Brands can leverage social media to crowdsource content creation and increase brand awareness through user-generated content, building brand loyalty and community relationships. ### Industries Being Reshaped - **Alcohol Beverage Industry:** Incorporating innovative marketing campaigns and interactive social media strategies could help to differentiate brands in the crowded alcohol beverage industry and increase customer engagement. - **Hospitality and Tourism Industry:** Interactive social media campaigns and gamification strategies can be utilized by hotels and tourist destinations to engage customers and promote their services or properties. - **Technology Industry:** Innovative software platforms can be developed to facilitate and manage interactive social media campaigns, allowing brands to effectively track and reward customer participation. ## Related on Trend Hunter - [Sunset Beer Campaigns](https://www.trendhunter.com/trends/sunset-oclock.md) - [Superstitious Fan-Inspired Campaigns](https://www.trendhunter.com/trends/the-twelve-pins.md) - [Emoji-Inspired Beer Campaigns](https://www.trendhunter.com/trends/emojiless.md) - [Interactive Beer Giveaways](https://www.trendhunter.com/trends/go-for-dos.md) - [Confession-Rewarding Beer Campaigns](https://www.trendhunter.com/trends/juicy-canfessions.md) - [Cheerful Beer Store Campaigns](https://www.trendhunter.com/trends/whatever-the-case-may-be.md) - [Musical Beer Campaigns](https://www.trendhunter.com/trends/desperados-beer.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md) - [Beer Enthusiast Campaigns](https://www.trendhunter.com/trends/yard-house.md)