# Revamped '60s-Era Timepieces Seiko Has Officially Revived Its Iconic 1965 'King Seiko' Collection By Niko Pajkovic | Published 2022-01-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/king-seiko References: [acquiremag](https://www.acquiremag.com/style/seiko-king-seiko-collection) & [seikowatches](https://www.seikowatches.com/global-en/products/kingseiko) Japanese luxury watchmaker Seiko has officially reintroduced its legendary 1965 King Seiko collection -- a line of sleek timepieces that at the time highlighted the brand's premium craftsmanship, helping to make Seiko a reputable name worldwide. Titled the King Seiko Series, the revamped version of the old-school collection comes with five new timepieces that feature the same high-quality construction as the original models. More specifically, the new models were inspired by the [1965 King Seiko KSK](https://www.trendhunter.com/trends/sbsa317) and, therefore, come equipped with a 37mm case and a [6R31 automatic movement](https://www.trendhunter.com/trends/spb537). In addition, the watches arrive with quite a few customization options for each piece. For example, all five watches come with five dial options to choose from and five [leather strap variations](https://www.trendhunter.com/trends/presage-craftsmanship). Image Credit: Seiko ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 58% | Activity: 40% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Revamped Timepieces:** Reviving classic timepieces can attract nostalgic customers seeking a modernized version of a beloved product. - **Customization Options:** Providing personalized choices for customers can increase brand loyalty and customer satisfaction. - **Premium Craftsmanship:** Emphasizing quality materials and construction can set a brand apart in a competitive market. ### Where This Applies - **Luxury Watchmaking:** Reintroducing classic collections in the luxury watch industry can attract brand loyalists and increase sales. - **E-commerce:** Offering customizable options for online shoppers can improve their experience and encourage repeat purchases. - **Fashion and Accessories:** Partnering with luxury fashion brands can expand a watchmaker's customer base and increase brand awareness. ## Related on Trend Hunter - [Retro Ivy League-Inspired Timepieces](https://www.trendhunter.com/trends/king-seiko-ksk-6r.md) - [Anniversary Mechanical Chronographs](https://www.trendhunter.com/trends/seiko-145th-anniversary.md) - [Refined Retro Watches](https://www.trendhunter.com/trends/king-seiko-vanac-tokyo-horizon.md) - [Anniversary Mechanical Watches](https://www.trendhunter.com/trends/ksk-beams.md) - [Pocketwatch-Inspired Wristwatches](https://www.trendhunter.com/trends/seiko-presage-craftsmanship-series-porter.md) - [Marine-Inspired Revived Timepieces](https://www.trendhunter.com/trends/marinemaster.md) - [Classic Car-Inspired Timepieces](https://www.trendhunter.com/trends/speedometer.md) - [70s-Style Motorsports Timepieces](https://www.trendhunter.com/trends/seiko-prospex-speedtimers.md) - [Brand Anniversary Timepiece Models](https://www.trendhunter.com/trends/seiko-prospex-100th-anniversary.md)