# Collectible Multi-Use Products A King of the Hill-Themed WD-40 is Launching for a Limited Time By Laura McQuarrie | Published 2026-05-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/king-of-the-hill-themed-wd40 References: [businesswire](https://www.businesswire.com/news/home/20260430920341/en/King-of-the-Hill-Themed-WD-40-Multi-Use-Product-to-be-Introduced-at-The-Home-Depot) & [wd40](http://www.wd40.com/kingofthehill/) As the demand for collectibles and limited-edition releases from kidults and adults continues, the craze is transcending toy aisles and breaking into unexpected everyday household products—like King of the Hill-themed WD-40. WD-40 Brand teamed up with Disney Entertainment to launch a special packaging design inspired by the beloved adult animated series, and it recalls a 1998 episode of King of the Hill when Hank Hill struggles to open a can of Classic WD-40 Product before reaching for a second can from the holster on his belt. Hank’s iconic backup can has continued to be talked about by fans, and has since had a moment in the show’s recent revival. The King of the Hill-themed WD-40 can, coming to The Home Depot stores nationwide beginning June 1st, features the show's logo and the tagline: “Two American icons. One limited-edition can.” ## Trend Insights (Trend Hunter) - Score: 8.0/10 - Popularity: 82% | Activity: 88% | Freshness: 71% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Collectible Everyday Products:** Everyday consumables packaged as limited-edition collectibles are transforming routine purchases into aspirational, resale-driven assets with extended lifecycle value. - **Nostalgia-driven Co-branding:** Collaborations that pair legacy pop-culture IP with household brands are reigniting emotional connections and creating premium price premiums anchored in fandom. - **Limited-edition Functional Design:** Function-first products adopting unique aesthetic treatments are enabling convergence between utility and lifestyle, encouraging repeat purchases and secondary markets. ### Who This Affects Most - **Retail Home Improvement:** Big-box and specialty home retailers are positioned to leverage themed limited runs that drive foot traffic spikes and differentiated in-store experiences. - **Consumer Packaged Goods:** FMCG companies are increasingly treating single-use categories as platforms for episodic, high-margin releases that challenge traditional mass-market distribution. - **Entertainment Licensing:** Licensors and IP owners are expanding revenue streams by extending characters and franchises into everyday functional products that resonate with adult collectors. ## Related on Trend Hunter - [Consolidated Hardware Toolkits](https://www.trendhunter.com/trends/socket-master.md) - [Creator-First Home Improvement Platforms](https://www.trendhunter.com/trends/home-depot-creator-portal.md) - [High-Profile Home Improvement Pop-Ups](https://www.trendhunter.com/trends/home-improvement1.md) - [AI-Powered Home Improvement Experiences](https://www.trendhunter.com/trends/collaboration-with-google-cloud.md) - [Popcorn-Focused Cinema Campaigns](https://www.trendhunter.com/trends/bring-your-own-buckets.md) - [AR Measurement Tools](https://www.trendhunter.com/trends/measure-tools.md) - [Home Color Tools](https://www.trendhunter.com/trends/exterior-paint-visualizer.md) - [Professional Soccer Partnerships](https://www.trendhunter.com/trends/inter-miami-cf.md) - [Charitable Home Improvement Initiatives](https://www.trendhunter.com/trends/vevor.md)