# Iconic Londoner Pop-Ups The King of Soho Gin Pop-Up Offers "Adult Story Time" and Gin Cocktails By Justin Lam | Published 2018-11-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/king-of-soho-gin References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2018/11/new-london-gin-pop-up-features-adult-story-time/) & [standard](https://www.standard.co.uk/go/london/bars/the-king-of-soho-gin-popup-a3977096.html) Inspired by Paul Raymond -- a property developer, club owner and adult magazine publisher -- the King of Soho Gin pop-up aims to celebrate the life of the iconic man. Launched by Harold Raymond, the son of the subject, this pop-up will take place at 21 Great Windmill Street, the first property Paul Raymond allegedly purchased in the area. The King of Soho Gin pop-up will operate for six weeks and will feature a myriad of gin-based drinks, small plates and plenty of live entertainment. On Friday nights, the King of Soho Gin pop-up will host live comedy performances, burlesque dancing, music and something referred to as "adult story time." The pop-up will also host an experimental gin masterclass to celebrate the fifth year of the spirit company. Image Credit: King of Sohi ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 46% | Activity: 47% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Pop-up Experiences:** The King of Soho Gin pop-up offers a unique and immersive experience that combines gin cocktails with live entertainment, creating a trend for experiential pop-up events. - **Gin-based Creations:** The King of Soho Gin pop-up showcases the growing trend of innovative and creative gin-based drinks, presenting opportunities for mixologists and bartenders to create unique concoctions. - **Nostalgic Celebration:** The King of Soho Gin pop-up celebrates the life of iconic figure Paul Raymond, tapping into the trend of nostalgic experiences that resonate with consumers seeking a connection to the past. ### Who This Affects Most - **Hospitality and Events:** The hospitality and events industry can capitalize on the trend of pop-up experiences by creating unique and engaging events that offer immersive experiences for guests. - **Alcohol and Beverages:** The alcohol and beverages industry can leverage the growing popularity of gin-based creations by developing new and innovative gin products and flavors to meet consumer demand. - **Entertainment and Nightlife:** The entertainment and nightlife industry can incorporate elements of nostalgic celebration into their offerings, creating experiences that tap into a sense of nostalgia and connection with the past. ## Related on Trend Hunter - [Summer Sunset Pop-Ups](https://www.trendhunter.com/trends/sundown-spots.md) - [Vibrant Greengrocer Pop-Ups](https://www.trendhunter.com/trends/fruteria.md) - [Pride-Celebrating Pop-Up Events](https://www.trendhunter.com/trends/pride-in-london-1.md) - [Alcohol-Centric Pop-Ups](https://www.trendhunter.com/trends/makers-mark-bourbon.md) - [Gothic Poet-Themed Pop-Ups](https://www.trendhunter.com/trends/edgar-allan-poe-speakeasy.md) - [Multi-Sensory Pop-Up Galleries](https://www.trendhunter.com/trends/popup-gallery.md) - [Immersive Pop-Up Martini Bars](https://www.trendhunter.com/trends/duet.md) - [Whimsical Pop-Up Cognac Bars](https://www.trendhunter.com/trends/cognac-bar.md) - [Discerning Drinker Pop-Ups](https://www.trendhunter.com/trends/fentimans-pop-up.md)