# Fast Food Fire Screens Burger King Sweden is Selling a 'King of Fire Screens' Fireplace Screen By Katherine Pendrill | Published 2018-12-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/king-of-fire-screens References: [brandeating](https://www.brandeating.com/2018/12/burger-king-selling-burger-king-restaurant-shaped-fireplace-screen.html) & [youtube](https://www.youtube.com/watch?v=i2sBALq9Vos&feature=youtu.be) Burger King proudly calls itself the home of flame-grilled burgers, so it comes as no surprise that the chain would offer a [holiday fireplace screen](https://www.trendhunter.com/trends/spicy-chicken-sandwich-ornament) called 'King of Fire Screens' for the holiday season. Created by [Burger King Sweden](https://www.trendhunter.com/trends/how-to-train-your-dragon-menu), King of Fire Screens is a fireplace screen that is meant to sit in front of a roaring fire. The 29-lb cast-iron fireplace screen is designed to look just like a Burger King restaurant that is full of customers. When placed in front of a roaring fire, the scene is illuminated to look like the whole restaurant is aflame. As a result, it drives home the message that Burger King truly is the place to go for flame-grilled burgers this holiday season. Image Credit: *Burger King Sweden.* ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 7% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Holiday-themed Products:** Opportunity to create unique and catchy holiday-themed products that capture consumers' attention and drive sales during the festive season. - **Branded Home Decor:** Disruptive innovation opportunity to expand brand presence through branded home decor items that offer a unique and immersive brand experience. - **Interactive Advertising:** Opportunity to utilize interactive advertising mediums, such as fireplace screens, to engage consumers and create memorable brand interactions. ### Industries Being Reshaped - **Fast Food:** Disruptive innovation opportunity for fast food chains to venture into new product categories and offer unique merchandise that aligns with their brand identity. - **Retail-home Decor:** Opportunity for retailers specializing in home decor to collaborate with brands and create branded merchandise that appeals to consumers' desire for unique and novelty items. - **Advertising-marketing:** Opportunity for advertising agencies and marketers to explore unconventional advertising mediums and create interactive campaigns that leave a lasting impact on consumers. ## Related on Trend Hunter - [Fantastical Fast Food Menus](https://www.trendhunter.com/trends/how-to-train-your-dragon-menu.md) - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md) - [Flaming Fare Dining Experiences](https://www.trendhunter.com/trends/flaming-grill-dining-experience.md) - [Branded QSR Advent Calendars](https://www.trendhunter.com/trends/bk-advent-calendar.md) - [Spiciness-Themed QSR Menus](https://www.trendhunter.com/trends/burger-king-fiery-menu.md) - [Nostalgic QSR Advent Calendars](https://www.trendhunter.com/trends/2025-bk-advent-calendar.md) - [Backyard Barbecue QSR Burgers](https://www.trendhunter.com/trends/bbq-brisket-whopper.md) - [Heated QSR Anniversary Campaigns](https://www.trendhunter.com/trends/burger-king-brazil-1.md) - [Food-Delivering Smoke Detectors](https://www.trendhunter.com/trends/mcdelivery-detector.md)