# Haunted Clothing Shops Budweiser's 'King of Fears' Store Doubles as a Haunted House By Laura McQuarrie | Published 2017-10-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/king-of-fears References: [campaignlive](https://www.campaignlive.co.uk/article/budweiser-creates-haunted-fancy-dress-shop/1447741) & [allinlondon](https://www.allinlondon.co.uk/whats-on.php?event=200918) To help adults get in on all of the fun [Halloween festivities](https://www.trendhunter.com/trends/unofficial-beverage-of-adult-halloween), [Budweiser](https://www.trendhunter.com/trends/thisisneverthat-5) created the '[King of Fears](https://www.trendhunter.com/trends/burger-king-trickorheat-bucket)' pop-up shop in London. The brick-and-mortar store offers a wide variety of items that can typically only be found online and those who make a purchase are given a free Budweiser. In the spirit of Halloween, there are plenty of tricks and treats that can be found at King of Fears, including haunted clothing rails and trick mirrors. Additionally, there's also a DJ on-site to promote a night that will culminate in the brand's Nightmare Circus Halloween Party. The branded Halloween experience offers a way for adults to get the complete Halloween experience through shopping, haunted house fun and a late-night party. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 51% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Haunted Clothing Shops:** There is an opportunity to create haunted clothing shops that offer a unique and immersive Halloween retail experience. - **Trick Mirrors:** Incorporating trick mirrors into retail spaces can create an unexpected and fun element for customers. - **Branded Halloween Experiences:** Brands can leverage Halloween to create immersive experiences that combine shopping, entertainment, and themed events. ### Sectors Adopting This - **Retail:** Retailers can explore the idea of creating haunted clothing shops and incorporating interactive elements like trick mirrors. - **Event Planning:** Event planners can consider creating branded Halloween experiences that combine shopping, haunted house fun, and late-night parties. - **Hospitality:** Hotels and resorts can incorporate Halloween-themed activities and parties to provide guests with a unique and memorable experience. ## Related on Trend Hunter - [Spooky Seasonal Libation Campaigns](https://www.trendhunter.com/trends/heineken-meet-the-chillers.md) - [Cocktail-Branded Spooky Sweepstakes](https://www.trendhunter.com/trends/real-spirits-inside.md) - [Halloween-Inspired Distillery Experiences](https://www.trendhunter.com/trends/night-at-the-distillery.md) - [Haunted Winchester Houses](https://www.trendhunter.com/trends/haunted-winchester-house.md) - [Halloween Season Cider Campaigns](https://www.trendhunter.com/trends/spinechilling-refreshment-campaign.md) - [Sensorial Horror-Inspired Hard Ciders](https://www.trendhunter.com/trends/prank-pack.md) - [Haunting Limited-Edition Beer Kits](https://www.trendhunter.com/trends/athome-seance-kit.md) - [Halloween-Themed Beverage Promotions](https://www.trendhunter.com/trends/halloween-onpack-promotion.md) - [Horrific Beer-Themed Comics](https://www.trendhunter.com/trends/garage-beer.md)