# Mysterious Gorilla Campaigns The King Kong 360 Ride from Universal Studios Makes Legends Real By Allison Love | Published 2010-06-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/king-kong-360 References: [notcot.org](http://www.notcot.org/post/31320/) & [paper-plane.fr](http://www.paper-plane.fr/2010/06/sur-les-traces-de-king-kong/) Universal Studios is really going all out for the release of their newest 3D ride 'King Kong 360.' The company has been making a splash, creating giant King Kong footprints all over very public places to try and raise hype around the new ride. I have to be honest, this is a hilarious and clever marketing campaign. The footprints have been seen at the beach surrounding the Santa Monica Pier and even dodgers stadium. The King Kong 360 ride better get a lot of hype because this is quite the marketing mission. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 41% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Immersive Marketing:** Using unconventional and interactive marketing tactics to create a buzz around a new product or experience, like Universal Studios' King Kong 360 ride footprints campaign. - **Experiential Advertising:** Bringing a product or brand to life by engaging consumers in memorable and immersive experiences, as demonstrated by Universal Studios' King Kong 360 ride footprints campaign. - **Guerilla Marketing:** Utilizing unconventional and low-cost marketing strategies to generate attention and create a buzz, exemplified by Universal Studios' King Kong 360 ride footprints campaign. ### Sectors Adopting This - **Theme Parks:** Theme park operators can leverage immersive marketing campaigns, like Universal Studios' King Kong 360 ride footprints, to create excitement for new attractions and drive ticket sales. - **Entertainment:** The entertainment industry can embrace experiential advertising approaches, such as Universal Studios' King Kong 360 ride footprints campaign, to captivate audiences and enhance brand engagement. - **Advertising and Marketing:** Advertising agencies and marketers can explore unconventional guerilla marketing strategies, like Universal Studios' King Kong 360 ride footprints campaign, to create memorable and impactful promotional campaigns for their clients. ## Related on Trend Hunter - [Action Film Retailer Snacks](https://www.trendhunter.com/trends/circle-k-products.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [100-Yard 3D Screen Ads](https://www.trendhunter.com/trends/skkn-by-kim-1.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [Larger-Than-Life Candy Campaigns](https://www.trendhunter.com/trends/15foot-inflatable.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Immersive Hybrid Billboards](https://www.trendhunter.com/trends/halloween-thrillboards.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md)