# Fictional King-Bashing Campaigns HBO Invites Fans to Roast King Joffrey on Twitter and Facebook By Laura McQuarrie | Published 2013-12-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/king-joffrey References: [designtaxi](http://designtaxi.com/news/362788/HBO-Invites-Fans-Of-Game-Of-Thrones-To-Publically-Roast-King-Joffrey/) & [connect.hbo](http://connect.hbo.com/events/game-thrones/roastjoffrey/) While fans eagerly await the airing of Game of Thrones season four, HBO decided to engage its fans by hosting a public roast of King Joffrey. Fans are encouraged to hurl insults at the despicable king on [Facebook](https://www.trendhunter.com/trends/tumblr-campaign) and [Twitter](https://www.trendhunter.com/trends/firehouse-subs-name-of-the-day), using the hashtag "RoastJoffrey." HBO is publicizing the campaign by spreading the hashtag along with the fitting medieval tagline that reads: "Payback's a Wench." The roast of King Joffrey seems like it was a much-needed way for fans to express themselves, since over 60,000 have participated so far. This includes members of the Game of Thrones cast as well as celebrity fans who watch the show and brands like [Oreo](https://www.trendhunter.com/trends/oreo-promotion) that are getting in the action too. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 35% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Fan Engagement Campaigns:** Businesses can create opportunities for fans to engage with their brand through campaigns that encourage participation and interaction. - **Social Media Roasting:** Companies can leverage social media platforms to promote interactive campaigns that encourage users to engage in playful and humorous content creation. - **Branded Hashtags:** Brands can utilize hashtags as a way to generate buzz, increase brand visibility, and encourage user-generated content. ### Industries Being Reshaped - **Entertainment Industry:** The entertainment industry can benefit from hosting interactive campaigns and events that enhance fan engagement and build a strong community around their content. - **Social Media Industry:** Social media platforms can provide tools and features to support interactive campaigns and encourage user participation, enabling brands to leverage their reach and engagement. - **Marketing and Advertising Industry:** Marketing and advertising agencies can help brands create and execute engaging campaigns that leverage social media platforms and user-generated content to increase brand awareness and customer engagement. ## Related on Trend Hunter - [Gamer-Centric Fast Food Campaigns](https://www.trendhunter.com/trends/burger-to-king.md) - [TV Series Hot Sauces](https://www.trendhunter.com/trends/green-and-black-hot-sauces.md) - [Fan-Focused Hockey Campaigns](https://www.trendhunter.com/trends/the-espn-chirpline.md) - [Outdoor Cooking-Focused Campaigns](https://www.trendhunter.com/trends/solo-stoves.md) - [Fantasy-Inspired Soap Collections](https://www.trendhunter.com/trends/dr-squatch-1.md) - [Insulting Card Games](https://www.trendhunter.com/trends/winsults-roasting-card-game.md) - [Villainous Board Game Campaigns](https://www.trendhunter.com/trends/monopoly-all-is-fair.md) - [Seasonally Themed Charcoal Products](https://www.trendhunter.com/trends/christmas-coal.md) - [Humorous Losers-Focused Campaigns](https://www.trendhunter.com/trends/league-losers.md)