# Returning Upsized Fish Sandwiches Arby's Brought Back its Popular King Hawaiian Sandwich from 2023 By Colin Smith | Published 2024-03-01 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/king-hawaiian-sandwich References: [brandeating](https://www.brandeating.com/2024/02/arbys-kings-hawaiian-fish-deluxe-sandwich-2024.html) & [arbys](https://www.arbys.com/menu/limited-time/kings-hawaiian-fish-deluxe/)  [Arby’s](https://www.trendhunter.com/trends/arbys-jalapeno-bites) is bringing back its popular [King](https://www.trendhunter.com/trends/kings-hawaiian-fish-sandwich) Hawaiian Fish Deluxe Sandwich for a limited time. This sandwich features a [crispy, wild-caught Alaskan Pollock fillet](https://www.trendhunter.com/trends/bojangler-deluxe), topped with cheddar cheese, tartar sauce, lettuce, and tomatoes, all served on a soft and sweet King’s Hawaiian bun. The sandwich is a perfect blend of savory and sweet, with a satisfying crunch and a melt-in-your-mouth texture. The King Hawaiian Fish Deluxe Sandwich is available at participating Arby’s locations nationwide until April 4, 2024, or while supplies last. The sandwich costs $5.49, but customers can also get it as part of a meal deal with a small drink and curly fries for $7.99. Arby’s fans can also enjoy the King Hawaiian Roast Beef Deluxe Sandwich, which swaps the fish fillet for roast beef, or the King Hawaiian Half Pound Roast Beef Sandwich, which doubles the meat portion. Image Credit: Arby's ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 51% | Activity: 70% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Upsized-fish-sandwiches:** Innovative flavor combinations and premium ingredients are redefining classic fast-food options. - **Limited-time-menu-items:** Creating a sense of urgency through exclusive offerings drives customer engagement and brand loyalty. - **Meal-deal-promotions:** Bundling popular menu items together at a discounted price enhances customer value and satisfaction. ### Where This Applies - **Fast-food-restaurants:** Fast-food chains can experiment with limited-time, premium menu items to attract and retain customers. - **Food-service-retail:** Incorporating unique flavor profiles and upsized portions in menu options can differentiate brands in the competitive food service industry. - **Supply-chain-management:** Efficiently sourcing premium ingredients for special menu items can optimize profitability and customer experience for restaurants. ## Related on Trend Hunter - [Deluxe Crispy Fish Sandwiches](https://www.trendhunter.com/trends/crispy-fish-sandwich.md) - [Panko-Breaded Fish Sandwiches](https://www.trendhunter.com/trends/kings-hawaiian-fish-sandwich.md) - [Spicy Seafood QSR Sandwiches](https://www.trendhunter.com/trends/spicy-fish-sandwich.md) - [Collaborative Hawaiian QSR Sandwiches](https://www.trendhunter.com/trends/kings-hawaiian-sweet-heat-sandwiches.md) - [Limited-Edition QSR Seafood Items](https://www.trendhunter.com/trends/arbys-seafood.md) - [Spicy Southern Cuisine Sandwiches](https://www.trendhunter.com/trends/arbys-nashville-hot-fish-sandwich.md) - [Spicy Fish-Based Sandwiches](https://www.trendhunter.com/trends/fiery-big-fish.md) - [Breaded Pollock QSR Sandwiches](https://www.trendhunter.com/trends/fiery-big-fish-sandwich.md) - [Low-Cost Seafood Sandwich Deals](https://www.trendhunter.com/trends/arbys-surf-turf-deal.md)