# Ayurvedic Tradition Coconut Waters The Jeeva Naturals King Coconut Waters are Refreshingly Heathy By Michael Hemsworth | Published 2017-07-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/king-coconut-water References: [trndmonitor](https://trndmonitor.com/company-spotlight-jeeva-coconut-water-extra-virgin-raw-coconut-oil/) & [jeevauk](https://www.jeevauk.com/) Coconut water is renowned for being a healthy beverage to hydrate with, but the Jeeva Naturals King Coconut Waters look to push this notion even further to increase the overall health benefits of the drink. The drinks are made with [fresh coconut water](https://www.trendhunter.com/trends/sparkling-coconut-water-with-watermelon) from king coconuts that is bottled within 24 hours of extraction to ensure that the nutrients are kept intact and that freshness is a top priority. The drinks come in flavor options including Original, [Matcha Tea](https://www.trendhunter.com/trends/green-tonic), Turmeric, Ginger & Lemongrass and Mint & Lime, which look to incorporate Ayurvedic traditions into the [functional beverages](https://www.trendhunter.com/trends/multifunctional-juices). This makes them a more nourishing drink to enjoy in place of other coconut waters or juices on the market. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 69% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Ayurvedic Functional Beverages:** Incorporating Ayurvedic traditions into functional beverages presents an opportunity for disruptive innovation in the beverage industry. - **Fresh and Nutrient-rich Bottled Beverages:** Bottling fresh coconut water within 24 hours of extraction highlights the potential for disruptive innovation in the bottled beverage industry. - **Expanded Flavor Options in Coconut Waters:** Introducing unique flavors like Matcha Tea, Turmeric, Ginger & Lemongrass, and Mint & Lime offers a disruptive innovation opportunity in the coconut water industry. ### Who This Affects Most - **Beverage:** The Ayurvedic functional beverages trend presents disruptive innovation opportunities in the beverage industry. - **Bottled Beverage:** The emphasis on bottling fresh and nutrient-rich coconut water creates disruptive innovation opportunities in the bottled beverage industry. - **Coconut Water:** Expanding flavor options in coconut waters opens up disruptive innovation opportunities in the coconut water industry. ## Related on Trend Hunter - [Modernized Coconut Water Brands](https://www.trendhunter.com/trends/coconut-water-brand.md) - [Chocolate Coconut Waters](https://www.trendhunter.com/trends/coconut-water-with-chocolate.md) - [Functional Coconut Ciders](https://www.trendhunter.com/trends/coconut-cider-drink.md) - [Ultra-Hydrating Coconut Waters](https://www.trendhunter.com/trends/organic-coconut-water.md) - [Pink-Hued Coconut Water](https://www.trendhunter.com/trends/raw-organic-coconut-water.md) - [CBD-Infused Coconut Waters](https://www.trendhunter.com/trends/coconut-water-cbd.md) - [Energizing Coconut Juices](https://www.trendhunter.com/trends/vita-coco-coconut-juice.md) - [Tropical Probiotic Beverages](https://www.trendhunter.com/trends/pineapple-coconut-probiotic-water.md) - [Sparkling Coconut Waters](https://www.trendhunter.com/trends/strange-water.md)