# Festive Cake-Infused Beers The Chandeluer Island Brewing Co. is Making a Mardi Gras King Cake Beer By Laura McQuarrie | Published 2018-02-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/king-cake-beer References: [foodandwine](http://www.foodandwine.com/news/beer-aged-king-cakes-sale) & [facebook](https://www.facebook.com/chandeleurbrew/photos/a.249414561923168.1073741830.186583328206292/759403380924281/?type=3&theater) King cake beer is a new creation from Chandeluer Island Brewing Co. for Mardi Gras, which is made with one large king cake per keg of beer—or about 1.5 pounds of cake for every gallon of beer. [King Cake](https://www.trendhunter.com/trends/king-cake-cold-brew-shaken-espresso) is beloved for its cinnamon flavor and bright colors and the brewery’s take on the treat as a beer is set to perfectly capture its essence in beverage format. After the success of its [Oreo](https://www.trendhunter.com/trends/oreo-cookies-cream-bundt-cake) stout, the Chandeluer Island Brewing Co.’s brewmaster joked about creating a king cake beer. The latest update from the brewery notes that "The last batch of King Cake wasn’t ‘King Cakey’ enough so we picked up another cake from Le Bakery and we’re adding it to the tank." The king cake beer is set to be served on nitro so that it remains ultra-creamy. Image Credit: Facebook ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Cake-infused Beers:** Exploring the combination of cake flavors and beer offers a disruptive innovation opportunity in the beverage industry. - **Flavor-inspired Brews:** Creating unique and unconventional beer flavors, such as King Cake, presents a disruptive innovation opportunity for craft breweries. - **Nitro Beer Innovation:** Using nitro technology to enhance the creaminess of beer opens up a disruptive innovation opportunity in the beverage industry. ### Who This Affects Most - **Craft Brewery:** Craft breweries can benefit from the trend by experimenting with flavor-infused beers and offering unique brews to attract adventurous beer enthusiasts. - **Beverage Industry:** The beverage industry can explore the creation of unconventional and flavor-inspired brews to cater to the growing demand for unique drinking experiences. - **Bakery:** Bakeries can collaborate with breweries to supply cake ingredients, tapping into the trend of cake-infused beers and extending their market reach. ## Related on Trend Hunter - [King Cake-Inspired Beverages](https://www.trendhunter.com/trends/king-cake-beverages.md) - [Celebratory Mardi Gras Treats](https://www.trendhunter.com/trends/cinnaholic-mardi-gras-king-cakes.md) - [King Cake Beverages](https://www.trendhunter.com/trends/mardi-gras-drinks.md) - [Mardi Gras-Themed Cold Brews](https://www.trendhunter.com/trends/king-cake-cold-brew-shaken-espresso.md) - [Cake-Inspired Sweet Ales](https://www.trendhunter.com/trends/koffee-kake-ale.md) - [Cake-Flavored Spiked Whipped Creams](https://www.trendhunter.com/trends/king-cake-whipshots.md) - [Mardi Gras Coffee Drinks](https://www.trendhunter.com/trends/pis-coffee-king-cake-drinks.md) - [Festive Cake-Flavored Beers](https://www.trendhunter.com/trends/cake-flavored-beer.md) - [THC-Infused King Cakes](https://www.trendhunter.com/trends/thc-infused-king-cake.md)