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# Inedible Sandwich Recipes
This King Bo Cooking Video Documents the Creation of a Devil's Sandwich

By Laura McQuarrie | Published 2016-12-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/king-bo
References: [youtube](https://www.youtube.com/watch?v=75e3zKmoH1o)

Alongside sharing "CRAZY, TURNT UP, ENERGIZED VIDEOS EVERY WEEK," YouTuber King Bo recently launched a new segment called 'Cooking Time with King Bo.' So far, the video recipes have shown how to make a [hot dog sandwich](https://www.trendhunter.com/trends/j-mac) and a super smoothie, with the newest addition being perhaps the most daring yet, which introduces 'The Devil's Sandwich Challenge.'

The stacked sandwich is made with many layers of bread, eggs and [hot sauce](https://www.trendhunter.com/trends/ghost-pepper-chicken-sandwich-1), resulting in a monstrous creation that requires a prayer before King Bo sits down and attempts to down the sandwich.

The video is less of a tutorial for sandwich-making and more of an [outrageous cooking video](https://www.trendhunter.com/trends/hardees-rizzwich-meal) for entertainment, especially since it's apparent that the end result is neither edible nor enjoyable.

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 7% | Activity: 11% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Outrageous Cooking Videos:** There is an opportunity to create and market entertaining and outlandish cooking videos for viral engagement.
- **Recipe Challenges:** Creating recipe challenges, like the 'Devil's Sandwich Challenge,' can generate interest and engagement among viewers.
- **Unconventional Sandwich Creations:** There is a trend towards creating non-traditional and unconventional sandwich recipes for novelty and novelty food experiences.

### Sectors Adopting This

- **Food Entertainment:** The food entertainment industry can capitalize on the demand for entertaining cooking videos and recipe challenges.
- **Food Retail:** Businesses in the food retail industry can experiment with unconventional sandwich creations to attract novelty-seeking customers.
- **Food and Beverage Marketing:** Marketers can leverage outrageous cooking videos and recipe challenges to engage consumers and promote new food products.

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