# Profit-Sharing Cafes Kinfolk is an Australian Social Business with Four Development Projects By Tiana Reid | Published 2012-01-18 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/kinfolk References: [broadsheet.au](http://www.broadsheet.com.au/melbourne/food-and-drink/directory/cafe/kinfolk-cafe) & [kinfolk.org.au](http://www.kinfolk.org.au/) In many so-called hip urban centers, coffee shops pop up like nobody's business, so much so that it's often hard to keep track. While any alternative to Starbuck's is typically welcome, Melbourne-based Kinfolk goes a step further than, say, merely serving fair trade or organic shade-grown coffee. All around, Kinfolk is a social business. Kinfolk, which is run by volunteer staff, redistributes profits to four key development projects. What's more, customers who frequent the cafe have a voice when it comes to cause. "Customers may choose to support the likes of a multifarious capacity-building initiative in Rwanda; an anti-child slavery set-up in Ghana; an education-focused project for young Indigenous Australians or a café that pioneers relationship-building and radical inclusion for Melbourne’s homeless, marginalized and disenchanted," write Kinfolk on their website. **Contact Information** Kinfolk [website](http://www.kinfolk.org.au/) Kinfolk on [Facebook](https://www.facebook.com/pages/Kinfolk-Cafe/158940180792437) Kinfolk on [Twitter](https://twitter.com/#!/kinfolkcafe) Photography by Josie Withers ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 56% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Social Business:** The trend of social businesses like Kinfolk that aim to redistribute profits to development projects presents disruptive innovation opportunities in various industries. - **Customer-driven Cause Marketing:** The rise of customer-driven cause marketing, where customers have a voice in choosing the social cause to support, presents disruptive innovation opportunities in the marketing and retail industries. - **Alternative Coffee Shop Models:** The emergence of innovative coffee shop models, such as profit-sharing cafes like Kinfolk, presents disruptive innovation opportunities in the food and beverage industry. ### Who This Affects Most - **Social Entrepreneurship:** The concept of social businesses that redistribute profits to development projects presents disruptive innovation opportunities in the social entrepreneurship industry. - **Marketing:** The trend of customer-driven cause marketing presents disruptive innovation opportunities in the marketing industry. - **Food and Beverage:** The emergence of innovative coffee shop models presents disruptive innovation opportunities in the food and beverage industry. ## Related on Trend Hunter - [Social Good Coffee Vans](https://www.trendhunter.com/trends/nespresso-and-change-please.md) - [Coffee Kindess Initiatives](https://www.trendhunter.com/trends/cambio-roasters.md) - [Sustainable Coffee Ventures](https://www.trendhunter.com/trends/staten-island.md) - [Home Security-Branded Cafes](https://www.trendhunter.com/trends/neighbourgood-caf.md) - [Inclusive Employment-Celebrating Anniversaries](https://www.trendhunter.com/trends/bitty-beaus-coffee.md) - [Black Youth-Empowering Coffee Brands](https://www.trendhunter.com/trends/bartholomew-jones.md) - [Eco-Friendly Pop-Up Restaurants](https://www.trendhunter.com/trends/the-green-vic.md) - [Coffee-Wine Bar Hybrids](https://www.trendhunter.com/trends/equal-parts.md) - [Charitable Vegan Coconut Spreads](https://www.trendhunter.com/trends/kokada.md)