# Universal Moisturizing Balms Kinfield's Waterbalm Has a Unique Water-Break Texture By Grace Mahas | Published 2019-09-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kinfields-waterbalm References: [kinfield](https://kinfield.com/products/waterbalm) & [kinfield](https://kinfield.com/products/waterbalm) Consumers seeking to purchase a universal, full-body moisturizing balm are now in luck thanks to [Kinfield's](https://www.trendhunter.com/trends/antiitch-relief) Waterbalm. The moisturizing balm will ensure your body stays hydrated without leaving a greasy, waxy feeling. Kinfield's Waterblam boasts a unique water-break texture that ensures your skin can retain its moisturizing properties while still feeling lightweight and non-greasy. In addition, this state-of-the-art moisturizing balm also features key ingredients including green tea and yuzu essential oils to leaves users with a light and refreshing scent. Moreover, unlike other outdoor products, Kinfield's Waterbalm packaging is aesthetically pleasing and [minimalist](https://www.trendhunter.com/trends/the-lip-balm). Kinfield's Waterblam is great for conscious consumers thanks to its vegan and cruelty-free practices. In addition, the formula is free of parabens, phthalates, and sulfates. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 22% | Activity: 31% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Water-break Texture:** Opportunity for disruptive innovation in the skincare industry by developing moisturizing products with a unique water-break texture for lightweight and non-greasy feel. - **Minimalist Packaging:** Opportunity for disruptive innovation in the beauty industry by creating aesthetically pleasing and minimalist packaging for skincare products. - **Conscious Consumerism:** Opportunity for disruptive innovation in the cosmetics industry by focusing on vegan, cruelty-free, and organic formulations to cater to conscious consumer demands. ### Sectors Adopting This - **Skincare:** Disruptive innovation opportunity in the skincare industry by developing moisturizing products with a unique water-break texture for lightweight and non-greasy feel. - **Beauty:** Disruptive innovation opportunity in the beauty industry by creating aesthetically pleasing and minimalist packaging for skincare products. - **Cosmetics:** Disruptive innovation opportunity in the cosmetics industry by focusing on vegan, cruelty-free, and organic formulations to cater to conscious consumer demands. ## Related on Trend Hunter - [Multi-Use Moisturizing Balms](https://www.trendhunter.com/trends/squalane-amino-acids-lip-balm.md) - [Anti-Itch Relief Balms](https://www.trendhunter.com/trends/antiitch-relief.md) - [Pocket-Friendly Lip Balms](https://www.trendhunter.com/trends/space-camp-wellness.md) - [On-The-Go Skin Hydration Solutions](https://www.trendhunter.com/trends/sunkissed-moisturizer-stick.md) - [Skin Barrier-Focused Creams](https://www.trendhunter.com/trends/barrier-balancing-water-cream.md) - [Bouncy Pink Moisturizers](https://www.trendhunter.com/trends/face-flood-by-boring-without-you.md) - [Supersized Body Balms](https://www.trendhunter.com/trends/the-fatty.md) - [Barrier-Strengthening Skin Sticks](https://www.trendhunter.com/trends/kiehls-1.md) - [Dessert-Like Multi-Benefit Balms](https://www.trendhunter.com/trends/breeze-balm.md)