# Water-Resistant Sunscreens Kinfield's Cloud Cover is a Body Sunscreen That is Ocean-friendly By Lima Kalim | Published 2024-07-03 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/kinfields-cloud-cover References: [kinfield](http://kinfield.com/collections/category-sun/products/cloud-cover-body-sunscreen)  [Kinfield's](https://www.trendhunter.com/trends/kinfields-sunglow-spf) Cloud Cover is a body sunscreen that is [ocean-friendly, water-resistant](https://www.trendhunter.com/trends/reef-safe-sunsorb), and easy to apply. It contains 100% mineral non-nano zinc, leaving no white residue. This sunscreen provides excellent sun protection and is formulated without parabens, sulfates, phthalates, PEGs, or phenoxyethanol. It is vegan and cruelty-free, making it an excellent choice for environmentally conscious consumers. Kinfield's natural fragrance is proudly certified as 100% natural, adhering to the internationally recognized ISO standard 9235. This scent comprises a blend of bergamot, mandarin, and petitgrain, infused with subtle notes of pink grapefruit and lime. By consciously excluding toxic chemicals and utilizing [vegan ingredients](https://www.trendhunter.com/trends/hustle-butter), Kinfield appeals to the growing number of consumers seeking ethical and safe skincare products. This commitment to safety and sustainability not only enhances customer retention but also fosters strong brand loyalty. Image Credit: Kinfield ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 40% | Activity: 46% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Skincare:** Growing consumer demand for ethical and non-toxic products drives innovation in sustainable and environmentally conscious skincare. - **Mineral-based Sun Protection:** The shift towards safer, mineral-based sunscreens caters to health-conscious consumers looking for effective UV protection without chemical risks. - **Vegan and Cruelty-free Beauty:** The rise of vegan and cruelty-free products highlights a market trend focused on ethical consumerism and animal welfare in the beauty industry. ### Industries Being Reshaped - **Personal Care:** Natural and non-toxic formulations are shaping the personal care industry, driven by informed and health-conscious consumers. - **Sustainable Products:** Sustainably sourced and environmentally friendly products are becoming a critical component of consumer goods across various sectors. - **Health and Wellness:** The health and wellness industry is seeing growth in products that prioritize safety and ethical considerations, responding to consumer concern about long-term health impacts. ## Related on Trend Hunter - [Skincare-Infused Sunscreens](https://www.trendhunter.com/trends/kinfields-sunglow-spf.md) - [Kid-Focused Mineral Gel Sunscreens](https://www.trendhunter.com/trends/mineral-gel-sunscreen.md) - [Clip-and-Go Mineral Sunscreens](https://www.trendhunter.com/trends/kids-spf50-fluid-silk-mineral-sunscreen-pro.md) - [Vegan-Friendly Tinted Sunscreens](https://www.trendhunter.com/trends/organic-tinted-mineral-sunscreen.md) - [Kid-Friendly Fragrance-Free Mineral Sunscreens](https://www.trendhunter.com/trends/fragrancefree-mineral-sunscreen.md) - [Reef-Safe Seaweed Sunscreens](https://www.trendhunter.com/trends/badger.md) - [Reef-Safe Mineral Sunscreens](https://www.trendhunter.com/trends/saltyface-daily-sun-shield-mineral-sunscreen.md) - [Full-Body Mineral Sun Protection](https://www.trendhunter.com/trends/freaks-of-natures.md) - [Eco-Friendly Moisturizing Sunscreens](https://www.trendhunter.com/trends/reef-safe-sunsorb.md)