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# Kinetic Art Watches
Humism's Automatic Watches Turn Time into Art

By Humism | Published 2018-02-26 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/kinetic-art-watches
References: [humism](http://humism.com)

Humism is an independent watch design studio that is reimagining time with its [kinetic art watches](https://www.trendhunter.com/trends/anoma-a1-optical).

Humism believes that since the industrial revolution, people become subservient to external routines—time has become a number used to regiment life. The [Kinetic Art designs](https://www.trendhunter.com/trends/triaxial-numechron-clock) use the movement of time to reconceive the watch's purpose. Instead of being a keeper of routine, the watches turn time into spellbinding art, revealing the beauty of the flowing present. With the watches, time is no longer a number—time is beauty and time is art. The present is no longer to be planned away, but to be appreciated, as the flow of time mesmerizes and enchants us.

Humism is a design studio with a social heart—it donatse 5% of sales to charity.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 84% | Activity: 86% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### What's Driving This Trend

- **Kinetic Art Watches:** Kinetic art watch designs are a disruptive innovation opportunity that reimagines the watch's purpose.
- **Reconceptualizing Time:** Reconceptualizing time is a disruptive innovation opportunity that allows individuals to appreciate the present and turn time into spellbinding art.
- **Socially Conscious Design:** Socially conscious design is a disruptive innovation opportunity that combines beautiful design with charitable giving.

### Who This Affects Most

- **Watchmaking:** Watchmaking is an industry that can benefit from implementing kinetic art designs into their product offerings.
- **Art and Design:** Art and design industries can benefit from exploring the possibilities of merging technology and time-telling to create mesmerizing kinetic art pieces.
- **Charitable Donation:** Various industries can benefit from incorporating charitable donations into their business model as Humism has done.

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