# Artisanal Brewing-Inspired Cocktails Tip Top Proper Cocktails Continues Its Kindred Spirits Series By Kalin Ned | Published 2025-07-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kindred-spirits-series References: [bevnet](https://www.bevnet.com/pr/2025/07/14/tip-top-proper-cocktails-announces-second-launch-of-brewery-collaboration-series-kindred-spirits) & [tiptopcocktails](https://tiptopcocktails.com/pages/kindred-spirits)  [Tip Top](https://www.trendhunter.com/trends/neon-cylinders-origami-orange) Proper Cocktails has unveiled an innovative continuation of its Kindred Spirits Series, a unique collaboration that brings together Tip Top's mastery of [classic cocktail formulations](https://www.trendhunter.com/trends/readytodrink-classic-cocktails) with the experimental brewing techniques of five distinguished American craft breweries. The highly anticipated next release of the Kindred Spirits Series is prepared in collaboration with [Green Cheek Beer Co.](https://www.trendhunter.com/trends/green-river-honey), and it is called the 'Naked & Famous Fizz' hard seltzer. This expression showcases the project's ambitious approach by translating the complex bitter and smoky notes of the contemporary cocktail into a carbonated format using alpine botanicals and smoked citrus. Tip Top Proper Cocktails' collaborative Kindered Spirits Series represents more than mere flavor replication. The initiative demonstrates a thoughtful reimagining of cocktail essences through beer and seltzer production methods. Image Credit: Tip Top Proper Cocktails ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 3% | Activity: 3% | Freshness: 44% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Cross-industry Collaborations:** Companies from different sectors are joining forces to create hybrid products, resulting in novel consumer experiences that blur traditional industry boundaries. - **Botanical Beverage Innovation:** Beverages infused with botanical extracts are gaining popularity, offering consumers distinct flavors and potential health benefits. - **Craft Cocktail Seltzers:** The rise of craft cocktail seltzers incorporates artisanal brewing techniques, bringing sophisticated flavor profiles to the ready-to-drink market. ### Industries Being Reshaped - **Craft Brewing:** The craft brewing industry is expanding beyond traditional beers to collaborate on innovative beverage offerings such as cocktail-inspired seltzers. - **Ready-to-drink Cocktails:** Ready-to-drink cocktails are evolving through partnerships with breweries, enhancing their appeal with new tastes and creative productions. - **Botanical Extracts:** The use of botanical extracts in beverages is flourishing as companies explore unique flavor enhancements and natural ingredient trends. ## Related on Trend Hunter - [Cocktail-Inspired Beers](https://www.trendhunter.com/trends/kindred-spirits.md) - [Cocktail-Inspired Sour Ales](https://www.trendhunter.com/trends/neon-cylinders-origami-orange.md) - [Cosmo-Inspired Beers](https://www.trendhunter.com/trends/cosmoale.md) - [Whiskey Sour-Inspired Ales](https://www.trendhunter.com/trends/whiskey-sour-inspired-ales.md) - [Canned Mezcal Cocktails](https://www.trendhunter.com/trends/tip-top-mezcal-cocktail.md) - [Cocktail-Inspired Seltzers](https://www.trendhunter.com/trends/tall-tails.md) - [Freshly Squeezed Fruit Cocktails](https://www.trendhunter.com/trends/craftwell-cocktails.md) - [RTD Whiskey Sours](https://www.trendhunter.com/trends/rtd-whiskey-sour.md) - [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md)