# Economical E-Books Amazon Wants Everyone to Have the Affordable $99 Kindle Touch By Omar Yusuf | Published 2011-09-30 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/kindle-touch References: [gizmodo](http://gizmodo.com/5844638/this-is-amazons-new-99-kindle-touch?) & [amazon](http://www.amazon.com?tag=trenhunt0f-20) Somehow book burning is a palpable idea, especially since physical copies will be made redundant by [Amazon's](https://www.trendhunter.com/trends/amazon-kindle-colorsoft) new $99 Kindle Touch -- expect for everyone to have one by the end of the holiday season. For the impatient types, it's available now and ships today. Amazon is on a roll and knows it! The e-commerce company proudly explains on their frontpage splash that theirs is a company that "works hard to charge customers less." The pat on the back comes attached to news of three new products, the first of which is the all-new $79 Kindle -- slightly less powerful, but it comes at a generous price. The second featured item, and the center of attention, is the $99 Kindle Touch that eschews the traditional button interface with a touch-sensitive surface. The last to be introduced was the [Kindle Fire](https://www.trendhunter.com/trends/new-amazon-fire-hd-8), which comes loaded with contract-free 3G wireless at no cost! Remember how I said everyone would have one? This deal is mind-bogglingly good and could help boost readership nationwide. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 35% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Affordable E-readers:** The emergence of affordable e-readers like the $99 Kindle Touch is disrupting the traditional book industry, creating opportunities for e-book and digital publishing companies. - **Shift to Digital Reading:** The increasing popularity of e-readers due to their affordability is driving a shift towards digital reading, presenting opportunities for companies in the e-book industry to innovate and offer new digital reading experiences. - **Free Wireless Connectivity:** The introduction of e-readers like the Kindle Fire, which offer free contract-free 3G wireless connectivity, is disrupting the traditional wireless carrier industry and creating opportunities for innovative companies to offer free or low-cost wireless plans. ### Who This Affects Most - **E-book Industry:** The rise of affordable e-readers is disrupting the traditional book industry, creating opportunities for companies in the e-book industry to provide cheaper e-books and expand their digital offering. - **Digital Publishing Industry:** The increasing popularity of e-readers due to their affordability is driving the growth of the digital publishing industry, presenting opportunities for innovative companies to create new digital reading experiences. - **Wireless Carrier Industry:** The introduction of e-readers with free wireless connectivity is disrupting the traditional wireless carrier industry, creating opportunities for innovative companies to offer free or low-cost wireless plans and compete with established carriers. ## Related on Trend Hunter - [Cost-Conscious Color eReaders](https://www.trendhunter.com/trends/amazon-kindle-colorsoft.md) - [Writing-Friendly Full-Color eReaders](https://www.trendhunter.com/trends/amazon-kindle-scribe-colorsoft.md) - [Chromatic Paper-Like eReaders](https://www.trendhunter.com/trends/kindle-colorsoft.md) - [Children-Friendly E-Readers](https://www.trendhunter.com/trends/kindle-colorsoft-kids.md) - [Agile E-Ink eReaders](https://www.trendhunter.com/trends/2022-amazon-kindle.md) - [Pastel-Colored eReaders](https://www.trendhunter.com/trends/the-amazon-kindle-paperwhite.md) - [Pen-Enabled E-Readers](https://www.trendhunter.com/trends/colorsoft.md) - [Writing-Friendly eReaders](https://www.trendhunter.com/trends/amazon-kindle-scribe.md) - [Waterproof E-Readers](https://www.trendhunter.com/trends/glowlight-4-plus.md)