# Cheeky Candy Campaigns This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers By Michael Hemsworth | Published 2024-08-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kinder-bueno-campaign References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/kinder-bueno-targets-gen-z-with-why-be-basic-when-you-can-be-bueno-6m-campaign-28-08-2024/) & [ferrero](https://www.ferrero.com/uk/en/)  This Kinder Bueno campaign is being run by Ferrero UK to help catch the attention of Millennial and Gen Z consumers with its cheeky encouragement to enjoy a treat. The campaign features the tagline, 'Why be basic, when you can be bueno' as a nod to the candy bar while also incorporating terms used by youth. The campaign will include a TV advertisement alongside video, social and broadcast video on demand (BVOD) thanks to a £6-million investment by the brand. A spokesperson from Ferrero UK spoke on the new Kinder Bueno campaign saying, "Our new campaign aims to amplify Kinder Bueno’s presence to ensure it continues to be a must-stock item for all convenience retailers. It’s a popular product and we want to maintain sales momentum by putting Kinder Bueno front of mind among younger shoppers." ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 28% | Activity: 20% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Youth-centric Marketing:** Marketing campaigns utilizing colloquial language and cultural references aim to resonate deeply with Millennial and Gen Z consumers. - **Cross-platform Advertising:** Integrating advertisements across TV, social media, and BVOD channels maximizes reach and engagement among diverse audience segments. - **Personalized Consumer Engagement:** Campaigns that acknowledge and celebrate individuality can increase brand loyalty by making consumers feel seen and valued. ### Sectors Adopting This - **Confectionery:** The confectionery industry can leverage trendy and engaging marketing to appeal to younger demographics, helping maintain and grow market share. - **Media & Advertising:** With an integrated approach to advertising, the media and advertising industry stands to increase effectiveness and coherence in brand messaging. - **Retail:** Convenience retailers can capitalize on popular, trend-driven products to attract a steady flow of younger customers, boosting in-store sales. ## Related on Trend Hunter - [Premium Dark Chocolate Bars](https://www.trendhunter.com/trends/kinder-bueno-dark.md) - [Extra-Terrestrial Chocolate Ads](https://www.trendhunter.com/trends/yes-bueno.md) - [Value-Minded Retailer Chocolate Products](https://www.trendhunter.com/trends/kinder-bueno-multipack.md) - [Branded Rest Stops](https://www.trendhunter.com/trends/summer-gets-bueno.md) - [Red Carpet Chocolate Giveaways](https://www.trendhunter.com/trends/hollywood-screening-giveaway.md) - [Luxury-Inspired Chocolate Campaigns](https://www.trendhunter.com/trends/toblerone-never-square-campaign.md) - [Textural Travel-Themed Cookies](https://www.trendhunter.com/trends/crunchy-cookies.md) - [Character-Styled Biscuit Snacks](https://www.trendhunter.com/trends/kinder-kinderini-biscuits.md) - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md)