# Thin Calorie-Conscious Snack Bars KIND Thins Come in Two Sweet and Salty Flavors By Michael Hemsworth | Published 2022-07-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kind-thins References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/new-thins-range-from-kind-21-07-2022/) & [kindsnacks](https://www.kindsnacks.co.uk)  The [KIND Thins](https://www.trendhunter.com/trends/kind-thins-bars) snack bars are a calorie-conscious food product for consumers to try out when seeking a way to satiate their hunger in a flavorful yet convenient way. The snack bars are formulated with a chewy format that's high in fiber, free from gluten, and also free from preservatives, artificial colors and artificial flavors. The bars come in two flavors including [Dark Chocolate Nuts & Sea Salt](https://www.trendhunter.com/trends/kind-white-chocolate-raspberry) and Caramel Nuts & Sea Salt, which come in at 93-calories and 95-calories per bar, respectively. UK Marketing Director Audrey Arbeeny commented on the KIND Thins snack bars saying, "These clever new bars are soft, chewy and offer snack fans a great tasting calorie-controlled option with no compromise on taste. As ever they are also rich with the nutrient dense, nutty ingredients that KIND is renowned for.” ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 27% | Activity: 66% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Calorie-conscious Snack Products:** The trend of food products with less calories, but same or better taste as regular food products, presents an opportunity for new and innovative low calorie snack bars. - **High Fiber Food Products:** The high fiber content of the KIND Thins snack bars presents an opportunity for other food companies to create high fiber food products that cater to consumer's desire for a healthy and balanced diet. - **Gluten-free Snack Products:** The gluten-free formulation of the KIND Thins snack bars presents an opportunity for companies to create gluten-free snack products that meet the needs of consumers with gluten sensitivities. ### Industries Being Reshaped - **Snack Food Industry:** The snack food industry can capitalize on the trend of low calorie and high fiber snack products by creating innovative and healthy products that cater to consumers' health conscious lifestyles. - **Gluten-free Food Industry:** The gluten-free food industry can take advantage of the growing demand for gluten-free snack products by creating innovative and tasty products that cater to consumers' dietary restrictions. - **Nutrition and Wellness Industry:** The nutrition and wellness industry can leverage the trend of low calorie and high fiber snack products by creating innovative and nutritious products that cater to consumers' desire for healthy and balanced diets. ## Related on Trend Hunter - [Slender Autumnal Snack Bars](https://www.trendhunter.com/trends/kind-thins-bars.md) - [Nutty Low-Sugar Snack Bars](https://www.trendhunter.com/trends/kind-caramelised-biscuit-nut.md) - [Chocolatey High-Fiber Snack Bars](https://www.trendhunter.com/trends/kind-chocolate-chip-cashew.md) - [Nutritious Snack Bars](https://www.trendhunter.com/trends/nutritous-snack-bar.md) - [Nutrient-Dense Snack Bars](https://www.trendhunter.com/trends/kind-snacks-savory.md) - [Healthy Trail Mix-Style Bars](https://www.trendhunter.com/trends/kind-snacks-2.md) - [Nutty Dual-Chocolate Snack Bars](https://www.trendhunter.com/trends/milk-white-chocolate-nut-bar.md) - [Crispy Plant-Based Bars](https://www.trendhunter.com/trends/clif-thins.md) - [Nutritious Snack Bar Ranges](https://www.trendhunter.com/trends/kind-snacks-3.md)