# Savory Natural Protein Treats The Kind 'Protein From Real Food' Bars Have 12 Grams of Protein Each By Michael Hemsworth | Published 2018-01-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kind-protein References: [foodbev](https://www.foodbev.com/news/kind-releases-protein-bar-range/) & [kindsnacks](https://www.kindsnacks.com) The [high-protein diet](https://www.trendhunter.com/trends/trek-high-protein-bars) is showing little sign of slowing down, which is prompting brands to create new products like the [Kind](https://www.trendhunter.com/trends/kind-breakfast-protein) 'Protein From Real Food' Bars to satiate consumer demand. The new bars are crafted from premium ingredients that are all positioned as being a healthy source of energy and protein. The bars come in four tasty flavors including 'White Chocolate Cinnamon Almond,' 'Toasted Caramel Nut,' Double Dark Chocolate Nut' and '[Crunchy Peanut Butter](https://www.trendhunter.com/trends/peanut-butter-cup-protein-bar).' Speaking on the new Kind 'Protein From Real Food' Bars, Founder and CEO of the brand, Danial Lubetzky, said, "At Kind, we’re always striving to challenge conventional wisdom and eliminate false compromises. We tried to think differently about what we would want in a protein bar. We discovered what was missing was a protein bar that tasted delicious, and delivered protein from premium, whole ingredients that we can recognize and feel good about putting in our body." ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 13% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Healthy Protein Bars:** Opportunity for brands to create protein bars made with healthier, recognizable ingredients. - **High-protein Diet:** Brands can capitalize on the continuing popularity of high-protein diets by creating new protein-packed products. - **Alternative Protein Sources:** There is an opportunity to create protein bars using alternative and sustainable protein sources such as insect protein or plant-based protein. ### Sectors Adopting This - **Nutrition & Health:** These protein bars cater to consumers who prioritize healthy food choices and active lifestyles. - **Food & Beverage:** This trend can disrupt the food and beverage industry by creating new protein-focused product lines. - **Sports Nutrition:** These protein bars can disrupt the sports nutrition industry by providing a convenient, on-the-go snack for athletes and active individuals. ## Related on Trend Hunter - [Fruit-Forward Protein Breakfast Bars](https://www.trendhunter.com/trends/kind-breakfast-protein.md) - [Hazelnut Dark Chocolate Protein Bars](https://www.trendhunter.com/trends/hazelnut-dark-chocolate.md) - [Protein-Rich Snack Debuts](https://www.trendhunter.com/trends/kind-1.md) - [Chocolate-Forward Protein Snack Bars](https://www.trendhunter.com/trends/kind-snacks-protein-max-bars.md) - [Protein Bar-Inspired Granolas](https://www.trendhunter.com/trends/kind-protein-max-granola.md) - [High-Protein Low-Ingredient Snack Bars](https://www.trendhunter.com/trends/rxbar-high-protein.md) - [Grain-Powered Energy Bars](https://www.trendhunter.com/trends/healthy-grains-energy-bars.md) - [Organic Plant-Based Protein Bars](https://www.trendhunter.com/trends/organic-plantbased-protein-bars.md) - [Healthy Trail Mix-Style Bars](https://www.trendhunter.com/trends/kind-snacks-2.md)