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# Charitable Eco-Friendly Sanitary Subscriptions
Kind Organic Boasts the Fempowered Box for Wateraid

By Kalin Ned | Published 2020-02-18 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/kind-organic
References: [fundraising](https://fundraising.co.uk/2019/05/29/wateraid-launches-fempowered-natural-period-products-that-give-back/) & [fempowered.me](https://www.fempowered.me/)

On Menstrual Hygiene Day, [Kind Organic](https://www.trendhunter.com/trends/the-honey-pot) launched a sanitary subscription box that is [eco-friendly](https://www.trendhunter.com/trends/ecofriendly-tampons) and empowering. All products included are natural and plastic-free, while the service itself is designed to make a change as all proceeds go to WaterAid.

The Fempowered subscription box is quite accessible to individuals as it only costs £10 and a kit will be shipped each month to the consumer's doorstep. Opting in for this service will allow WaterAid to "end the silence, taboos, and discrimination around periods and ensure women and girls everywhere have access to the knowledge, support, facilities and sanitary materials they need."

Each of Kind Organic's Fempowered subscription boxes can be customized. Individuals are capable of choosing three bundles from six [sustainable products](https://www.trendhunter.com/trends/mewalii) — from Regular Non-Applicator Tampons to Super Pads and Regular Liners.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 71% | Activity: 49% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### Why This Trend Is Growing

- **Eco-friendly Sanitary Subscriptions:** Disruptive innovation opportunity: Develop a customizable subscription service for eco-friendly sanitary products that supports a charitable cause.
- **Plastic-free Menstrual Products:** Disruptive innovation opportunity: Create a line of natural, plastic-free menstrual products that appeal to environmentally-conscious consumers.
- **Empowering Period Solutions:** Disruptive innovation opportunity: Design period subscription boxes that not only provide necessary products but also help empower women and contribute to charitable organizations.

### Industries Being Reshaped

- **E-commerce:** Disruptive innovation opportunity: Build an online platform that offers eco-friendly sanitary subscription boxes, catering to consumers' sustainability needs.
- **Women's Health:** Disruptive innovation opportunity: Introduce innovative and sustainable menstrual products that prioritize women's health and well-being.
- **Social Impact:** Disruptive innovation opportunity: Develop business models that combine product sales with charitable contributions, focusing on social impact and addressing important issues like menstrual hygiene.

## Related on Trend Hunter

- [Eco-Conscious Menstrual Solutions](https://www.trendhunter.com/trends/natracare.md)
- [Sustainable Menstrual Care Products](https://www.trendhunter.com/trends/unfabled.md)
- [Affordable Eco-friendly FemCare](https://www.trendhunter.com/trends/periodhealth-femalehealth-pregnancycare-femalehygiene.md)
- [Ocean-Conserving Hygiene Collections](https://www.trendhunter.com/trends/finisterre.md)
- [Branded Feminine Product Donations](https://www.trendhunter.com/trends/free-tampons-and-pads.md)
- [Menstrual Wellbeing Solutions](https://www.trendhunter.com/trends/adaye.md)
- [Eco-Friendly Feminine Care Products](https://www.trendhunter.com/trends/ecofriendly-tampons.md)
- [Gender-Neutral Period Products](https://www.trendhunter.com/trends/aunt-flow.md)
- [Period Poverty Initiatives](https://www.trendhunter.com/trends/period-promise.md)