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# Mediterranean-Inspired Sneakers
A Kind of Guise Works with adidas for Its Ultra Boost Collective

By Amy Duong | Published 2018-07-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/kind-of-guise
References: [highsnobiety](https://www.highsnobiety.com/p/a-kind-of-guise-adidas-ultra-boost-release-date-price/) & [akindofguise](https://akindofguise.com/product/akog-ultra-boost/)

A Kind of Guise works in collaboration with sportswear label [adidas](https://www.trendhunter.com/trends/adidas-and-y3) on its signature Ultra Boost Collective, with plans to work in partnership with select outfits over the course of the year. The first of the project is A Kind of Guide on a captivating iteration of its [Ultra Boost sneakers](https://www.trendhunter.com/trends/ultraboost-collection). The main visual inspiration for the new version is drawn from lush lemon groves as well as the Mediterranean coastline.

The new sneakers have a [low-top silhouette](https://www.trendhunter.com/trends/clot-superstar) and see a cageless finish, constructed from Primeknit materials and wavy rippling design across its uppers. There are additional leather details incorporated to give it a more luxe appeal overall. The lacing systems boast a wraparound approach and the entire piece is rounded off with its marble terrazzo patterned outsoles.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 23% | Activity: 25% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Mediterranean-inspired Sneakers:** The trend for sporting casual wear infused with cultural inspiration offers opportunities for fashion designers to collaborate with sports brands and create unique new products.
- **Cageless Sneakers with Leather Details:** The trend for cageless sneakers with luxe leather details presents opportunities for sportswear companies to innovate their designs and offer more high-end products.
- **Wraparound Lacing Systems:** The trend for wraparound lacing systems on sneakers creates opportunities for shoe designers to create more secure and adaptable products.

### Sectors Adopting This

- **Sportswear:** The sports clothing industry has an opportunity to collaborate with fashion designers and create unique products inspired by different cultures.
- **Fashion Design:** The fashion industry has an opportunity to collaborate with sports brands and create new, cutting-edge products that blur the boundaries between sportswear and high-end fashion.
- **Footwear:** The footwear industry has an opportunity to experiment with new materials and designs in order to create innovative products that appeal to consumers looking for unique, high-end sneakers.

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