# Mental Health Snack Bars KIND HEROES is an Initiative That's Raising Funds for Mental Health By Ell Smith | Published 2020-09-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kind-heroes1 References: [kindsnacks](https://www.kindsnacks.com/) During times of chaos and uncertainty it's easy for one to overlook mental health, but [KIND Bars](https://www.trendhunter.com/trends/kind-1) are helping consumers take a step back and re-focus, with a multi-faceted [mental health program](https://www.trendhunter.com/trends/carlton-cards) dubbed [KIND HEROES](https://www.trendhunter.com/trends/kind-choose-love-bars), which will be offering support to frontline workers. Launching for World Mental Health Day on October 6th, this program will raise funds for NAMI -- America's largest mental health-based grassroots organization. This initiative was launched after a JAMA survey revealed that 72% physicians felt distressed during these times, with an additional 50% reporting feelings of depression. Funds are being raised through the sale of a specially made KIND HEROES bar, which can be purchased through the company's website. The bar boasts KIND's best-selling flavor of Dark Chocolate Nuts & Sea Salt. Image Credit: Kind ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 61% | Activity: 73% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Mental Health Support:** Opportunity for businesses to create innovative mental health support programs and initiatives. - **Fundraising for Mental Health:** Opportunity for businesses to raise funds for mental health organizations through product sales or donations. - **Highlighting Mental Health in the Workplace:** Opportunity for businesses to prioritize and promote mental health awareness and well-being among employees. ### Industries Being Reshaped - **Food and Beverage:** Opportunity for food and beverage companies to develop mental health-oriented products or collaborate with mental health organizations. - **Health and Wellness:** Opportunity for health and wellness companies to provide innovative solutions and resources for mental health support. - **Pharmaceuticals:** Opportunity for pharmaceutical companies to invest in research and development of mental health treatments and medication. ## Related on Trend Hunter - [Charitable Snack Bar Branding](https://www.trendhunter.com/trends/kind-choose-love-bars.md) - [Action-Oriented Mental Health Initiatives](https://www.trendhunter.com/trends/tuned-in-to-mental-health.md) - [Convenient Kid-Focused Snack Options](https://www.trendhunter.com/trends/kind-kids.md) - [Chocolatey High-Fiber Snack Bars](https://www.trendhunter.com/trends/kind-chocolate-chip-cashew.md) - [Healthy Trail Mix-Style Bars](https://www.trendhunter.com/trends/kind-snacks-2.md) - [Custom-Made Snacks](https://www.trendhunter.com/trends/sensory-snack-experience.md) - [Nutrient-Dense Snack Bars](https://www.trendhunter.com/trends/kind-snacks-savory.md) - [Brain Nutrition Bars](https://www.trendhunter.com/trends/good-thinking-bar.md) - [Nutty Dual-Chocolate Snack Bars](https://www.trendhunter.com/trends/milk-white-chocolate-nut-bar.md)