# Mission-Driven Snack Bars The KIND HEROES Bar Thanks & Supports the Military Community By Laura McQuarrie | Published 2019-10-30 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/kind-heroes References: [nosh](https://www.nosh.com/food-wire/2019/kind-launches-limited-edition-heroes-bar/) & [kindsnacks](https://www.kindsnacks.com/) As part of the [KIND](https://www.trendhunter.com/trends/kind-choose-love-bars) Snack & Give Back Project, KIND Healthy Snacks is introducing a limited-edition KIND HEROES bar that gives thanks to the military community. KIND is also kicking off a partnership with Hope For The [Warriors](https://www.trendhunter.com/trends/k9s-for-warriors) to support the organization's mission to assist wounded service members and their families. 100% of the proceeds from the new KIND HEROES bars—available in a [Dark Chocolate Nuts & Sea Salt flavor](https://www.trendhunter.com/trends/milk-white-chocolate-nut-bar)—will be donated to Hope For The Warriors’ Warrior’s Wish Program. As Mike Barkley, CEO of KIND, describes, “Through the KIND Snack & Give Back Project, we’re hoping to direct more compassion to deserving communities and, in the process, elevate values like kindness and empathy for many years to come." ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 39% | Activity: 37% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Key Themes Behind This Trend - **Mission-driven Snack Bars:** Disruptive Innovation Opportunity: Creating snack bars with a social mission to support specific communities or causes. - **Limited-edition Collaborations:** Disruptive Innovation Opportunity: Partnering with non-profit organizations to create exclusive product collaborations, with proceeds going towards supporting their mission. - **Elevating Values Through Marketing:** Disruptive Innovation Opportunity: Using marketing campaigns focused on compassion, empathy, and kindness to build brand reputation and loyalty. ### Where This Applies - **Snack Bars:** Disruptive Innovation Opportunity: Incorporating social responsibility and charity into the snack bar industry to appeal to consumers interested in supporting meaningful causes. - **Non-profit Organizations:** Disruptive Innovation Opportunity: Collaborating with businesses to create exclusive products or initiatives that generate funding and support for their cause. - **Marketing and Advertising:** Disruptive Innovation Opportunity: Shifting focus towards campaigns that promote values like kindness, empathy, and social responsibility to resonate with consumers and differentiate brands. ## Related on Trend Hunter - [Charitable Snack Bar Branding](https://www.trendhunter.com/trends/kind-choose-love-bars.md) - [Convenient Kid-Focused Snack Options](https://www.trendhunter.com/trends/kind-kids.md) - [Healthy Trail Mix-Style Bars](https://www.trendhunter.com/trends/kind-snacks-2.md) - [Chocolatey High-Fiber Snack Bars](https://www.trendhunter.com/trends/kind-chocolate-chip-cashew.md) - [Kid-Friendly Soft-Baked Bars](https://www.trendhunter.com/trends/kind-kids-range.md) - [Hazelnut Dark Chocolate Protein Bars](https://www.trendhunter.com/trends/hazelnut-dark-chocolate.md) - [Secret Farmers Markets](https://www.trendhunter.com/trends/secret-kind-farmers-market.md) - [Grain-Powered Energy Bars](https://www.trendhunter.com/trends/healthy-grains-energy-bars.md) - [Protein-Rich Snack Debuts](https://www.trendhunter.com/trends/kind-1.md)