# Oat-Based Energy Bars KIND Energy Bars Provide Sustained Energy from Whole Grains By Laura McQuarrie | Published 2020-10-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kind-energy-bars References: [prnewswire](https://www.prnewswire.com/news-releases/kind-launches-kind-energy--a-bar-that-leads-with-oats--unlike-top-energy-bars-that-have-sugar-or-protein-powders-as-first-ingredients-301160246.html) & [kindsnacks](http://www.kindsnacks.com/) KIND Healthy Snacks is disrupting the [energy bar category](https://www.trendhunter.com/trends/energy-oat-bar) with [KIND Energy](https://www.trendhunter.com/trends/kind-breakfast-protein), a bar that features oats as the first ingredient. These oat-based bars are ideal for providing [sustained energy](https://www.trendhunter.com/trends/rawq-cacaoraspberrywalnut-bar) and they do so with 35% less sugar than the top-selling energy bar. With KIND Energy, the brand is setting itself apart from comparable products that are high in sugar, packed with protein powders or artificial sweeteners. As the brand describes, "With the introduction of KIND Energy, KIND is embarking on a mission to educate people on the proper time to consume energy bars – as opposed to snack bars that tide you over between meals." The KIND Energy bars are available in nourishing varieties like Peanut Butter and Chocolate Chunk. Image Credit: KIND Healthy Snacks ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 32% | Activity: 56% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Oat-based Energy Bars:** The increased popularity of oat-based energy bars provides an opportunity for food companies to create more nutritious and sustainable energy bar options. - **Reduced Sugar Energy Bar:** Reducing sugar levels in energy bars is a trend that offers opportunities for healthier alternatives with sustained energy. - **Education on Energy Bars:** Educating consumers on the benefits of energy bars versus snack bars is a trend that presents an opportunity for brands to increase awareness and sales of energy bars. ### Where This Applies - **Food and Beverage Industry:** The food and beverage industry can capitalize on the trend of oat-based and reduced sugar energy bars to create healthier, better-for-you snacking options. - **Fitness and Wellness Industry:** The fitness and wellness industry can embrace the trend of education on energy bars and promote them as part of a healthy lifestyle and fitness regimen. - **Marketing and Advertising Industry:** The marketing and advertising industry can aid in the promotion of the education and awareness of energy bars versus snack bars through targeted campaigns to maximize sales and brand recognition. ## Related on Trend Hunter - [Fruit-Forward Protein Breakfast Bars](https://www.trendhunter.com/trends/kind-breakfast-protein.md) - [Better-For-You Protein Bars](https://www.trendhunter.com/trends/kind-protein-max.md) - [Nutty Low-Sugar Snack Bars](https://www.trendhunter.com/trends/kind-caramelised-biscuit-nut.md) - [Kids School-Ready Oat Bars](https://www.trendhunter.com/trends/blueberry-muffin-oat-bar.md) - [Chocolatey High-Fiber Snack Bars](https://www.trendhunter.com/trends/kind-chocolate-chip-cashew.md) - [Kid-Friendly Soft-Baked Bars](https://www.trendhunter.com/trends/kind-kids-range.md) - [Hazelnut Dark Chocolate Protein Bars](https://www.trendhunter.com/trends/hazelnut-dark-chocolate.md) - [Chocolate-Forward Protein Snack Bars](https://www.trendhunter.com/trends/kind-snacks-protein-max-bars.md) - [Healthy Trail Mix-Style Bars](https://www.trendhunter.com/trends/kind-snacks-2.md)