# Fiber-Rich Breakfast Bars The Kind Breakfast Snack Bars Come in Three Flavor Options By Michael Hemsworth | Published 2020-03-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kind-breakfast References: [foodbev](https://www.foodbev.com/news/kind-expands-into-breakfast-category-with-three-new-bars/) & [kindsnacks](https://www.kindsnacks.com) The Kind Breakfast snack bars are a new product range for the UK market that will deliver exceptional flavor and nutrition to help time-poor consumers easily maintain their hectic lifestyle. The snack bars are formulated with on-the-go consumers in mind, and come in three flavor options including Peanut Butter, Blueberry Almond and Honey Oat. Each of the [soft-baked bars](https://www.trendhunter.com/trends/organic-breakfast-bars) are crafted with [five whole grains](https://www.trendhunter.com/trends/kodiak-products) including millet, oat, amaranth, buckwheat and quinoa to make them high fiber as well as gluten-free. UK Marketing Director John McManus spoke on the Kind Breakfast snack bars saying, "We know there’s a huge opportunity for us here in the UK to bring our expertise to the [on-the-go breakfast category](https://www.trendhunter.com/trends/apricot-fig-breakfast-bar). We’re really excited to see our latest launch roll out nationwide from next month and it’s fantastic to have such strong support from our retail partners.” ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 13% | Activity: 19% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **On-the-go Nutrition:** Opportunity for the creation of more convenient and healthy options for busy consumers. - **Gluten-free Products:** Opportunity to cater to the growing gluten-free market and develop new and exciting gluten-free products. - **Plant-based Foods:** Opportunity to capitalize on the trend towards healthier and more environmentally sustainable plant-based diets. ### Sectors Adopting This - **Food Manufacturing:** Opportunity to create more convenient and healthy food products for busy consumers, such as snack bars, that are formulated with wholesome ingredients and high fiber content. - **Health and Wellness:** Opportunity to cater to consumers who prioritize healthy eating habits and are seeking out nutritious and wholesome food options that are gluten-free and plant-based. - **Retail:** Opportunity for retail stores to capitalize on the growing demand for convenient, healthy, and gluten-free snack options that cater to busy lifestyles. ## Related on Trend Hunter - [Fruit-Forward Protein Breakfast Bars](https://www.trendhunter.com/trends/kind-breakfast-protein.md) - [Chocolatey High-Fiber Snack Bars](https://www.trendhunter.com/trends/kind-chocolate-chip-cashew.md) - [Nutty Low-Sugar Snack Bars](https://www.trendhunter.com/trends/kind-caramelised-biscuit-nut.md) - [Kid-Friendly Soft-Baked Bars](https://www.trendhunter.com/trends/kind-kids-range.md) - [Grain-Powered Energy Bars](https://www.trendhunter.com/trends/healthy-grains-energy-bars.md) - [Hazelnut Dark Chocolate Protein Bars](https://www.trendhunter.com/trends/hazelnut-dark-chocolate.md) - [Nutty Dual-Chocolate Snack Bars](https://www.trendhunter.com/trends/milk-white-chocolate-nut-bar.md) - [Protein-Rich Snack Debuts](https://www.trendhunter.com/trends/kind-1.md) - [Protein Bar-Inspired Granolas](https://www.trendhunter.com/trends/kind-protein-max-granola.md)