# Almond Butter Breakfast Bars The KIND Breakfast Almond Butter Bar is Convenient and Satisfying By Michael Hemsworth | Published 2021-05-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kind-breakfast-almond-butter-bar References: [talkingretail](https://www.talkingretail.com/products-news/grocery/kind-supports-breakfast-occasion-with-new-snack-bar-17-05-2021/) & [kindsnacks](https://www.kindsnacks.com) The [KIND Breakfast Almond](https://www.trendhunter.com/trends/kind-breakfast-protein) [Butter](https://www.trendhunter.com/trends/peanut-butter-boppers) bar is the latest flavor option being added to the brand's product portfolio to offer consumers a flavorful and convenient way to stay fueled when out of the house. The bar is made with a mix of [oats, buckwheat, millet, quinoa and amaranth](https://www.trendhunter.com/trends/healthy-grains-energy-bars), and thus has a nutritious profile that is gluten-free and high in fiber. The bar is being touted as "breakfast without the bowl," and is positioned as perfect for being enjoyed with yogurt and fruit to satisfy those with increasingly busy schedules. The KIND Breakfast Almond Butter bar is being launched in the UK in 40-gram bars for £1 each, while a four-pack of 30-gram bars is priced at £3. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 54% | Activity: 81% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Convenient Breakfast Bars:** There is an opportunity for brands to create more flavors and nutritional profiles to meet the demands of busy consumers seeking portable breakfast options. - **Gluten-free Foods:** As more consumers become aware of gluten intolerance and choose to limit their intake, there is a growing demand for gluten-free food options including bars like KIND Breakfast Almond Butter. - **Healthy Snacking:** There is a trend towards healthier snacking options like KIND Breakfast Almond Butter bars, which offer high fiber and protein without sacrificing flavor or convenience. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage companies can capitalize on the demand for convenient, healthy snacks with a variety of flavors and nutritional profiles. - **Celiac and Gluten-free Products:** With the rise of gluten-free products, there is an opportunity to create more gluten-free options that don't sacrifice taste or convenience. - **Fitness and Wellness:** Fitness and wellness companies can partner with or create their own healthy snack options like KIND Breakfast Almond Butter bars to meet the growing demand for convenient, healthy options among consumers. ## Related on Trend Hunter - [Fruit-Forward Protein Breakfast Bars](https://www.trendhunter.com/trends/kind-breakfast-protein.md) - [Chocolatey High-Fiber Snack Bars](https://www.trendhunter.com/trends/kind-chocolate-chip-cashew.md) - [Nutty Low-Sugar Snack Bars](https://www.trendhunter.com/trends/kind-caramelised-biscuit-nut.md) - [Kids School-Ready Oat Bars](https://www.trendhunter.com/trends/blueberry-muffin-oat-bar.md) - [Nutty Dual-Chocolate Snack Bars](https://www.trendhunter.com/trends/milk-white-chocolate-nut-bar.md) - [Kid-Friendly Soft-Baked Bars](https://www.trendhunter.com/trends/kind-kids-range.md) - [Grain-Powered Energy Bars](https://www.trendhunter.com/trends/healthy-grains-energy-bars.md) - [Hazelnut Dark Chocolate Protein Bars](https://www.trendhunter.com/trends/hazelnut-dark-chocolate.md) - [Convenient Protein Breakfast Bars](https://www.trendhunter.com/trends/apricot-fig-breakfast-bar.md)