# Pre-Workout Energy Bar Campaigns Kind Bar's Latest Campaign Asks People to Eat Their Competition By Ell Smith | Published 2020-11-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kind-bars-latest-campaign References: [adweek](https://www.adweek.com/brand-marketing/kind-calls-out-clif-bar-again-debuting-new-energy-bar/) & [kindsnacks](https://www.kindsnacks.com/) [Kind](https://www.trendhunter.com/trends/healthy-grains-energy-bars) bar's latest campaign is taking an interesting approach to consumer education. Research discovered that the majority of people eat energy bars at their desk, or as a snack between meals. Kind wants to remind consumers that the best way to maintain a balanced diet is by eating the bars as they were intended -- before a workout. Kind took to social media to task consumers with submitting a photo of themselves enjoying an energy bar (regardless of the brand) prior to a workout. The first 1,000 people to do so, received $100 USD from the label. This campaign was created with the intention of educating consumers on the benefits of proper nourishment before a workout. Image Credit: Kind ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 5% | Activity: 13% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Consumer Education on Proper Pre-workout Nourishment:** Opportunity for brands to educate consumers on the benefits of eating energy bars before a workout. - **Social Media Campaigns for Lifestyle Education:** Opportunity for brands to leverage social media to educate consumers on healthy lifestyle practices. - **Health and Fitness Awareness:** Opportunity for brands to tap into the growing health and fitness market by promoting products that support active lifestyles. ### Industries Being Reshaped - **Food and Beverage:** Opportunity for energy bar brands to position their products as an essential pre-workout snack. - **Fitness and Wellness:** Opportunity for fitness and wellness brands to create partnerships and collaborations with energy bar companies to promote proper nutrition. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to develop engaging campaigns that educate consumers about the importance of pre-workout nutrition. ## Related on Trend Hunter - [Grain-Powered Energy Bars](https://www.trendhunter.com/trends/healthy-grains-energy-bars.md) - [Fruit-Forward Protein Breakfast Bars](https://www.trendhunter.com/trends/kind-breakfast-protein.md) - [Custom-Made Snacks](https://www.trendhunter.com/trends/sensory-snack-experience.md) - [Protein Product Naming Campaigns](https://www.trendhunter.com/trends/myprotein-snack-bar.md) - [Better-For-You Protein Bars](https://www.trendhunter.com/trends/kind-protein-max.md) - [Mini Caffeinated Fruit Snacks](https://www.trendhunter.com/trends/thats-it-energy.md) - [Nutty Low-Sugar Snack Bars](https://www.trendhunter.com/trends/kind-caramelised-biscuit-nut.md) - [Influencer Snack Bar Campaigns](https://www.trendhunter.com/trends/nature-valley-1.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md)