# Celeb Face Fashion Designer Ashish Gupta Creates a Sequinned Kimye Sweatshirt By Meghan Young | Published 2014-09-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/kimye-sweatshirt References: [popsugar](http://www.popsugar.com/fashion/Kim-Kardashian-Kanye-West-Sweatshirt-35731001) & [ashish](http://www.ashish.co.uk) The Kimye Sweatshirt is making its rounds on the Internet today and for good reason. A controversial couple as is, to have their faces colorfully sequinned onto a shirt just shows how iconic the two are becoming in pop culture. Although the Kimye Sweatshirt will instill either love or hate in viewers, it is hard to knock the designer for exploiting their success for his own. Modern and slightly grotesque, their portraits on the Kimye Sweatshirt may not be entirely flattering, but the concept certainly is. Honored during London Fashion Week in an unexpected way, the two are sure to get a kick out of the creation. Hopefully the Kimye Sweatshirt doesn't rub Kanye the wrong way. No one likes it when he's in a knot over something. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 18% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Celebrity-inspired Apparel:** Opportunity to create sequinned apparel with popular celebrity faces, tapping into the trend of celebrity culture. - **Controversial Design:** Opportunity to push boundaries and create unique designs that challenge traditional notions of beauty and aesthetics. - **Pop Culture Satire:** Opportunity to create fashion pieces that incorporate satire and humor, transforming celebrities into cultural icons. ### Who This Affects Most - **Fashion:** Innovative designers can create distinctive clothing inspired by popular culture and celebrities, catering to a market that values unique and bold designs. - **Art:** Artists can explore the intersection of fashion and pop culture, offering a new perspective on celebrity obsession and its influence on society. - **Marketing:** Advertisers can engage with consumers by creating products that reflect popular culture, using celebrity faces to boost product appeal and sales. ## Related on Trend Hunter - [Artist-Inspired Sweaters](https://www.trendhunter.com/trends/lee-x-basquiat.md) - [Celebrity-Collaborative Athletic Lines](https://www.trendhunter.com/trends/by-khlo.md) - [Playful Cartoon Apparel](https://www.trendhunter.com/trends/kenny-scharf-and-axel.md) - [Activism-Promoting Sweatshirt Collabs](https://www.trendhunter.com/trends/willy-chavarria-2.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Technical Skin-Tight Mountaineer Garments](https://www.trendhunter.com/trends/the-north-face-and-skims.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Holiday Loungewear Sets](https://www.trendhunter.com/trends/skims-x-cactus-plant-flea-market.md)