# Tamari-Based Soy Sauces SAN-J Partnered with Kimono Mom for the 'Kimono Mom UMAMI SAUCE' By Debra John | Published 2024-11-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kimono-mom-umami-sauce References: [san-j](https://san-j.com/) & [amazon](https://www.amazon.com/Kimono-Mom-Authentic-Plant-base-Gluten-free/dp/B0DBL6PM66/ref=sr_1_1?dib=eyJ2IjoiMSJ9.Nb90HefF8PQUqhX78vMV8w.m-ZqzbejAXtT5iF6h6n6bVA8ccGvYePjXo-fsVpN2vo&dib_tag=se&qid=1730385361&sr=8-1&srs=120911040011&tag=trenhunt0f-20)  [SAN-J](https://www.trendhunter.com/trends/tamarimaniac-line), a prominent name in tamari soy sauces, has partnered with Moe, widely known as "Kimono Mom," to introduce 'Kimono Mom UMAMI SAUCE,' a versatile, Japanese-inspired condiment tailored for home cooking. As a former geisha and current full-time YouTuber, Moe created this sauce to make authentic Japanese flavors more accessible to a broad audience. With a carefully crafted blend of "SAN-J’s tamari soy sauce, shiitake mushrooms, and kombu seaweed, Kimono Mom UMAMI SAUCE offers a concentrated, savory profile." This versatile sauce can be easily diluted, making it suitable for various uses, including marinades, dips, dressings, and broth bases for ramen, soba, and udon. Available at [Whole Foods](https://www.trendhunter.com/trends/omsom-saucy-noodles) for $13.99 and on [Amazon](https://www.trendhunter.com/trends/bowlcut-1) for $16.90, Kimono Mom UMAMI SAUCE is both vegan and gluten-free, providing a convenient, high-quality option for adding Japanese flavors to a wide range of dishes. Image Credit: SAN-J / Kimono Mom ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 81% | Activity: 87% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Celebrity-crafted Food Products:** Collaborations with influencers and celebrities can create buzz and add a layer of authenticity and relatability to new food products. - **Multifunctional Condiments:** Condiments designed for versatility can appeal to consumers looking for convenient ways to enhance a variety of dishes. - **Health-conscious Culinary Innovations:** Products like vegan and gluten-free sauces cater to the growing demand for health-conscious and inclusive food options. ### Who This Affects Most - **Food and Beverage:** The development of tamari-based soy sauces emphasizes the potential for new flavor profiles within the food and beverage industry. - **E-commerce:** Offering exclusive products like Kimono Mom UMAMI SAUCE on platforms such as Amazon targets the increasing preference for online shopping. - **Retail:** Featuring niche products in major retailers like Whole Foods can attract diverse consumer bases interested in unique and high-quality food items. ## Related on Trend Hunter - [Japanese Tamari Sets](https://www.trendhunter.com/trends/tamarimaniac-line.md) - [Umami Soy-Free Sauces](https://www.trendhunter.com/trends/umami-joy-sauce.md) - [Flavor Enhancer Sauces](https://www.trendhunter.com/trends/umami-everything.md) - [Multidimensional Sesame-Soy Sauces](https://www.trendhunter.com/trends/notoko.md) - [Versatile Umami Barbecue Sauces](https://www.trendhunter.com/trends/miso-teriyaki-bbq-sauce.md) - [Oak-Aged Tamari Sauces](https://www.trendhunter.com/trends/tamari-sauce.md) - [Umami BBQ Sauces](https://www.trendhunter.com/trends/japanese-barbecue-sauce.md) - [Versatile Korean Cuisine Sauces](https://www.trendhunter.com/trends/momofuku-goods-sauces.md) - [At-Home Japanese Restaurant Sauces](https://www.trendhunter.com/trends/cooking-dipping-sauce.md)