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# Pop-Art Vacation Menswear
The New KIMMY.J Collection Includes Gawdy Button-Ups and Bold Graphics

By Riley von Niessen | Published 2016-11-11 | Updated 2016-11-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/kimmyj
References: [fuckingyoung.es](http://fuckingyoung.es/kimmy-j-springsummer-2017/) & [kimmyj](http://www.kimmyj.com/)

Not long ago, KIMMY.J released its Fall/Winter 2016 collection, which was comprised of statement leather and pink faux fur jackets. Many of the pieces came with unique embroidery designs, a result of mixing the face of a Korean tiger with an imagined beast that was dubbed a "Hatae." For KIMMY.J's Spring/Summer 2017 collection, the label offers a vast variety of styles -- which are unified by their consistent use of bubbly colorways and whimsical accents.

Included are a number of garments that seem to draw inspiration from tropical getaways, with a pink button-up with a classic bandana print being a prime example. In addition to this, KIMMY.J's new collection features velour tracksuits with futuristic components and bold graphic prints that draw from pop art.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 47% | Activity: 16% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Statement Leather Jackets:** Disruptive innovation opportunity: Explore sustainable materials and eco-friendly manufacturing processes for leather jackets.
- **Bubbly Colorways:** Disruptive innovation opportunity: Develop new dyeing techniques or eco-friendly color options for apparel.
- **Bold Graphic Prints:** Disruptive innovation opportunity: Integrate Augmented Reality (AR) or Virtual Reality (VR) technology into fashion design to create interactive graphic prints.

### Who This Affects Most

- **Fashion Design:** Disruptive innovation opportunity: Implement 3D printing technology in the fashion design process.
- **Textile Manufacturing:** Disruptive innovation opportunity: Research and incorporate sustainable materials, such as plant-based fibers, into textile manufacturing processes.
- **Tech Fashion:** Disruptive innovation opportunity: Collaborate with technology companies to develop smart garments with embedded sensors and connectivity features.

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